E-commerce CRO

Deliverect Retail Boosts One Stop's Online Sales & Accuracy

Deliverect has recently launched Deliverect Retail, aiming to enhance the efficiency of digital grocery ordering and delivery processes. This innovative solution centralizes grocery operations, enabling retailers to manage orders, track sales in real-time, and access third-party delivery data seamlessly.

One Stop, a popular convenience retail chain in the UK and part of the Tesco Group, participated in the initial testing of Deliverect Retail. The results have been remarkable; One Stop reported a stunning 100% increase in weekly sales, a 30% reduction in erroneous orders, and almost a two-minute decrease in the time taken for order picking. This has allowed One Stop to revolutionize its on-demand delivery operations across over 800 stores, expanding its product offerings from 500 to more than 3,000 Stock Keeping Units (SKUs).

Tim Josephs, Head of Online for One Stop, stated, “Since launching Deliverect Retail, we’ve seen outstanding results. We’ve doubled our sales by being able to increase our product range from 500 to over 3,000 SKUs, which has driven significant sales growth and conversion. Our pick accuracy has improved by over 30%, and we expect that to continue improving. The features and benefits it has brought to our online business are significant, and it’s really moved us forward in the market.”

Deliverect Retail provides several key features that contribute to its effectiveness:

1. Quest App: This app enhances operational efficiency with smart listing, routing, barcode scanning, and one-tap amendment features. It assists pickers in navigating stores effectively and helps staff quickly report out-of-stock items across all third-party delivery platforms. This feature can cut delivery time in half.

2. Catalogue Management: This feature allows real-time inventory updates across all channels, keeping customers informed about current promotions and stocked items before they place orders. This increased transparency in inventory levels encourages purchases and minimizes dissatisfaction.

3. Dynamic Pricing: Retailers have the flexibility to adjust prices in bulk across categories, allowing for strategic pricing changes during peak hours, which can significantly enhance revenue opportunities.

4. Data-Driven Insights: Consolidated sales data from various sources is displayed visually on a single dashboard, providing retailers with a comprehensive view of their business’s performance. This feature helps identify sales trends and insights that can drive inventory and marketing strategies.

Joe Heather, Regional GM of Northern Europe for Deliverect, highlighted the shifts observed during the pandemic, stating, “The pandemic accelerated the shift to online grocery shopping, and on-demand delivery has become increasingly popular. Grocery and convenience stores now have a significant online audience, but the overall digital shopping experience must improve for sales to rise. Deliverect Retail aims to transform online grocery sales from a challenge to a significant revenue opportunity, offering retailers the ability to report accurate inventory data and capture relevant sales opportunities.”

The success seen by One Stop through Deliverect Retail illustrates the capabilities for grocery and convenience retailers to bolster their digital operations effectively. Deliverect Retail is now available in the UK, and other early adopters, such as Spar and EG Group, are also experiencing considerable improvements in both efficiency and sales.

In today’s competitive retail environment, retailers who can streamline their operations while providing exceptional user experiences stand to gain a formidable advantage. Solutions like Deliverect Retail are essential for businesses to remain agile and responsive to market demands.

As online grocery shopping continues to expand, opportunities for retailers to leverage innovative solutions will only grow. By effectively managing logistics, improving order accuracy, and enriching the customer experience, retailers can position themselves for sustained growth and success in the e-commerce landscape.