The E-commerce Berlin Expo 2025 is not just another industry event; it is a confluence of ideas, innovation, and expertise from the world’s leading e-commerce professionals. Following the conclusion of the 2024/2025 Call for Speakers (CFS) contest, we are now poised to welcome an impressive roster of winners, each selected for their contributions to e-commerce insights and practices.

What Elevates the E-commerce Berlin Expo?

The E-commerce Berlin Expo distinguishes itself as both a premier expo and a profound conference, bringing together industry leaders to analyze the latest trends, strategies, and technologies within the e-commerce sphere. The complexity of the modern retail landscape demands collective insights, and this is exactly what the EBE conference delivers. The event promises valuable discussions on critical topics around customer engagement, technology adoption, and market expansion.

This year’s CFS contest achieved unprecedented success, featuring 646 submissions across nine categories, with more than 24,000 public votes highlighting the increasing enthusiasm and commitment of the e-commerce community. The contest identified emerging leaders, thinkers, and innovators who are ready to imprint their frameworks on the future of e-commerce.

A Closer Look at the Winning Presentations

Each of the nine category winners brings unique insights and real-world applications that could shape e-commerce strategies moving forward. Here are the esteemed winners and their presentations:

1. AI in E-commerce
Dr. Andreea Kremm from ReifenDirekt.de will present on “ChatGPT Enterprise Use Cases,” demonstrating how AI can optimize customer interactions and operational efficiency. The integration of advanced AI tools is rapidly becoming essential for competitive e-commerce businesses.

2. Marketing
Sang Truong from Digital Tigers delivers “7 Surprising Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact,” showcasing innovative marketing strategies for traditionally engagement-challenged products. This presentation is a must for marketers looking to rejuvenate their approaches to product promotion.

3. Customer Journey
Daniel Grafe and Emma Helsloot of Breuninger & Pentaleap will discuss “Fashion Marketplace Innovation: How Retail Media Networks Can Drive Revenue and Enhance Customer Experience.” Their insights into aligning marketing efforts with customer expectations can be transformative for retail operators.

4. FutureTech
Felix Harms and Louisa Lerdo from Tabbler will present “Beyond Roblox: Join Your Customers in the Mobile Gaming Universe.” Their discussion will explore how e-commerce can transcend traditional platforms and tap into new consumer engagement realms.

5. Shop Systems & E-commerce Software
Sebastian Klumpp from XPLN offers “Temu Trends Uncovered: Data-Driven Strategies for Cosmetic Brands to Detect and Capitalize on E-Commerce Trends.” A session like this provides actionable insights for data-focused businesses aiming to stay ahead in the cosmetics market.

6. Supply Chain & Logistics
The team from Fielmann & BORIS Consulting, led by Stefan Wolk and Boris von Brevern, will cover “Die Evolution von Multi- zu Omnichannel – Maximierung der Kundenzufriedenheit.” Their experience illustrates the vital shift towards omnichannel strategies in enhancing customer satisfaction.

7. Cross-Border & International Expansion
Petra Pacáková and her team from Dotidot & Notino will present “Scaling Success: How Notino Expanded Across 20 Markets with Precision and Efficiency.” In an increasingly global market, understanding how to navigate and expand in diverse environments is crucial.

8. Fintech
Lukas Gottschick from Pliant will discuss “Empowering E-Commerce: BitterLiebe’s Financial Strategy.” The integration of fintech solutions has the potential to revolutionize financing strategies for many e-commerce businesses.

9. Leadership & Strategic Management
Finally, Raluca Bujoreanu from Zalando will present on “Pushing Boundaries: Crafting the Future with Bold Innovation.” This session will delve into leadership strategies that fuel innovation within e-commerce companies.

Beyond the Results: The Wildcard Selection

This year’s CFS contest introduced the Wildcard Selection, where the Advisory Board chose twenty additional submissions based on their originality, regardless of public votes. This initiative opens the door for diverse perspectives that could enrich discussions at the EBE conference, ensuring that audiences receive a well-rounded view of current e-commerce trends and innovations.

Join Us at the E-commerce Berlin Expo 2025

Mark your calendars for February 19-20, 2025, to experience firsthand the insights and knowledge shared by these industry leaders. The winning presentations, along with additional enlightening discussions, will be available at this complimentary event. Attendees can register for their free tickets online to secure their participation.

In conclusion, the contributions from this year’s Call for Speakers contest reflect the dedication and brilliance found within the e-commerce community. We extend our heartfelt thanks to all participants, whether you submitted a proposal, cast a vote, or simply fostered engagement. Your involvement is what makes the E-commerce Berlin Expo a vital event on the industry calendar.

E-commerce is continuously evolving, and the voice of the experts will undoubtedly illuminate paths to potential success for businesses navigating this dynamic landscape. Join us as we explore the future together in Berlin!