Ecommpay has partnered with Mastercard to introduce the innovative Click to Pay service across the UK and Europe, providing merchants and their customers with a faster and more secure checkout experience. This service allows users to access their preferred payment cards instantly on any device, thus significantly reducing the time spent at checkout and increasing approval rates for transactions.
Click to Pay, which is fully integrated into Ecommpay’s online payment platform, marks a significant upgrade in payment technology. Ecommpay is currently working with Mastercard to usher existing customers into this streamlined payment process. Merchants utilizing this service can expect a reduction in fraud incidents and higher approval rates for their stored card payments, thanks to the adoption of network tokens for both online and in-app payments.
One of the key features of Click to Pay is its ability to tokenize card details during the guest checkout experience, effectively eliminating the need for manual card entry or password input. By relying on user recognition and global interoperable standards, this service facilitates a seamless and secure payment process across various devices. According to Mastercard, this integration can boost merchants’ approval rates by up to 3% and reduce checkout times by as much as 50%.
Liudmila Zhelenkova, Ecommpay’s Head of Acquiring, explained, “Click to Pay not only streamlines the payment process but also enhances efficiency while maintaining processing costs comparable to traditional card transactions.” This sentiment is echoed by Suren Nawalkar, Senior Vice President for Business Development at Mastercard, who emphasized the convenience it offers to consumers, particularly those who frequently use guest checkouts.
Setting up Click to Pay is straightforward; merchants are encouraged to reach out to their account managers for immediate integration into their checkout systems. This initiative is likely to support broader adoption of effective and secure payment solutions, helping merchants improve customer experiences and ultimately drive sales growth.
