Milestone Systems is taking a bold step in the Asia Pacific region with the opening of a new experience centre in Melbourne, Australia. This facility not only marks an important expansion but also solidifies Milestone’s long-standing commitment to the Australian market, which has been pivotal to its growth.
Malou Toft, Vice President for the Asia Pacific region, emphasizes the significance of this location. “Melbourne and Victoria have always been a great focus area for Milestone,” she said. The centre is designed to showcase the company’s innovative video technology, demonstrating its application across various industries such as traffic management, healthcare, retail, and casino operations.
The Melbourne experience centre offers a unique, tailored environment where customers can see the technology in action. “Seeing is believing,” Toft noted, stressing the necessity of hands-on experiences. This aligns with Milestone’s strategic approach, aimed at enabling channel partners and customers to explore solutions that meet their specific needs.
The facility is part of a global network of experience centres, which include recent openings in Bangalore and Singapore, promoting openness and accessibility for partners. This space allows for customized demonstrations, featuring advanced technologies like license plate recognition and behavioural tracking.
Milestone’s open platform approach sets it apart in a competitive landscape, allowing third-party integrations with its video management software. This flexibility helps clients avoid being locked into proprietary systems, ensuring they can select the best solutions available.
With a focus on responsible technology development, Milestone continues to prioritize ethical practices, especially in the implementation of artificial intelligence. By investing in Melbourne, Milestone not only enhances customer engagement but also reinforces its mission to foster safety and connectivity through cutting-edge video technology. The inauguration of this centre demonstrates Milestone’s ongoing dedication to innovation and customer satisfaction in the evolving tech landscape.
