In a significant development for IDHL, a prominent digital marketing agency in the UK, the company has recently expanded its presence in Leeds by nearly doubling its office space. This strategic move comes as IDHL transitions from a 5,600-square-foot office located on the ground floor to an expansive 9,600-square-foot space on the first floor of 10 South Parade, marking a new era for the agency as it secures a new 10-year lease.
The new office is designed with a contemporary layout that aims to foster collaboration and productivity among employees. The office, completed by contractor TSK, includes a plethora of modern amenities tailored to meet the needs of a growing workforce, which currently totals 400 employees. Notably, the facility features 100 desks, ten meeting rooms, a dedicated training facility, a theatre-style area, a podcast room, as well as phone booths and a business lounge designed for client meetings. The thoughtful design also incorporates communal spaces that promote social interactions and celebrate team achievements.
The move to a larger office aligns perfectly with IDHL’s ambitions of attracting and retaining top talent in the digital marketing sector. Ben Wood, the CEO of IDHL, emphasized the importance of this investment: “We’re making significant investments in our IDHL offices across the UK this year, as part of our mission to provide the very best working environments for our 400-strong workforce.” The new office not only reflects IDHL’s commitment to employee satisfaction but also enhances its ability to deliver exceptional service to clients.
In addition to fostering a collaborative environment, IDHL’s new office location offers several amenities that prioritize employee wellness and convenience. These include lockable bike storage for environmentally-conscious commuters, club-quality changing facilities, and electric car charging points. Fresh fruit and refreshments are also provided in communal areas, creating a more inviting and inclusive atmosphere.
A standout feature of the new space is its advanced technological integration, ensuring that the office is equipped to support a hybrid working model that has become increasingly relevant in today’s work environment. Meeting spaces are designed for flexibility and equipped with technology aimed at facilitating both in-person and online participation. The layout is versatile, allowing for various configurations to accommodate different types of meetings and collaborative endeavors.
The choice of Leeds as the site for this new office was not incidental. As a bustling hub for professional services, the city’s strategic location offers IDHL access to numerous financial and professional businesses. This central point makes it easier for IDHL to forge connections and secure partnerships while providing a conducive environment for employees who seek both flexibility and functionality in their workspace.
Industry insights reveal that a well-designed workplace can significantly influence employee engagement and productivity. Designers from TSK, who played a pivotal role in the project, have noted this importance as well. Hannah Snell, an account director at TSK, stated, “It’s been a pleasure collaborating with IDHL to design and deliver their state-of-the-art, people-focused Leeds office. The goal was to create a destination workplace that prioritizes the experience of both their employees and visitors, enhancing their ability to attract and retain top talent and clients.”
The office complex at 10 South Parade has seen a history of successful tenancies, with the space previously redeveloped in 2010 to meet the evolving needs of businesses. Jason Stowe, managing director of Wilton Developments, noted the ongoing demand for office space in the area, stating, “We have sought to constantly evolve the building to meet the changing needs of occupiers, and we are particularly pleased that we were able to work with the team at IDHL to facilitate its next stage of growth in Leeds.”
The leasing deal was managed by leading real estate firms CBRE and Knight Frank on behalf of the building’s owner, East Parade Limited, while IDHL was represented by Fox Lloyd Jones. CBRE’s Clair McGowan highlighted the significance of retaining IDHL as an occupier, emphasizing, “The quality of the office space on offer at 10 South Parade is a testament to the enduring appeal of the building, which is centrally located with ample amenities at hand.”
Overall, IDHL’s move to a larger office space in Leeds is a proactive step in ensuring long-term growth and sustainability. By creating an environment that nurtures collaboration and flexibility, IDHL is not only preparing itself for future challenges but also setting a benchmark for digital marketing agencies eager to make a mark in an increasingly competitive landscape.