E-commerce CRO

Kolekti launches Narus for secure Generative AI adoption

Kolekti, a prominent player in the digital technology sector, has launched Narus, a secure Generative AI platform aimed at addressing growing concerns regarding the safe adoption of AI in businesses. Amid the rapid increase in AI usage, led by pervasive advancements in technology, organizations find themselves grappling with the dual challenge of leveraging AI’s potential while ensuring its secure application. According to McKinsey’s 2024 State of AI report, a staggering 72% of companies have incorporated AI into their operations, yet a considerable number face obstacles in maintaining security and achieving tangible returns on investment.

Narus positions itself strategically to tackle these issues head-on. It offers an enterprise-grade AI chat platform that not only promotes safe AI interactions but also includes valuable tools for prompt optimization and a shared prompt library designed to enhance team productivity. This makes Narus an appealing solution for businesses seeking effective and compliant AI usage.

A key differentiator of Narus is its pricing structure. Unlike traditional enterprise platforms that often impose high minimum seat requirements and substantial subscription fees, Narus adopts a more flexible pay-as-you-go model. This innovative approach enables small and medium-sized enterprises (SMEs) in sectors like professional services, human resources, marketing, media, and IT to take advantage of AI technology without the hefty price tag.

Adam Wignall, the General Manager at Kolekti, elaborated on the platform’s intentions, stating, “Narus is our solution to this challenge. Employees are eager to use AI, but organizations must ensure it’s done safely. The success of AI hinges on trust – both in the tools and the people using them.” This highlights the central philosophy behind Narus: building trust between employees and the AI tools they utilize while ensuring organizational oversight.

The prevalence of unregulated AI use, often referred to as ‘shadow AI,’ poses acute risks for organizations. McKinsey’s report indicates that 78% of knowledge workers currently utilize unauthorized AI tools, with 52% not disclosing this usage to their employers. This can lead to significant issues, including data breaches and compliance violations. Furthermore, Deloitte’s research has revealed that only 23% of organizations feel well-prepared for the risks associated with generative AI, underscoring the urgent need for systematic integration of AI into business frameworks.

Narus aims to bridge the existing gap between employee enthusiasm for AI adoption and corporate readiness for safe implementation. It enhances the user experience by offering features such as multi-language model interactions through API integration, prompt optimization for increased productivity, and a collaborative shared prompt library. These capabilities not only streamline workflows but also encourage teamwork and idea sharing, which are vital for innovation.

Moreover, Narus incorporates real-time monitoring systems to prevent data leaks and ensure compliance with regulatory requirements. Administrators can manage access, track usage, and oversee expenditures, allowing for a high level of governance and security oversight. This control is crucial in aligning corporate practices with legal frameworks such as GDPR, which dictate stringent standards for data handling.

One of the standout features of Narus is its ability to assign specific AI models to users based on their roles within the organization. This ensures that employees interact only with the AI tools appropriate for their tasks while safeguarding sensitive data inputs. Alerts can be set up to notify administrators of any potential regulatory breaches or unauthorized attempts to process sensitive information, thus fostering a secure working environment.

Narus also emphasizes the importance of a structured framework for the adoption of generative AI. It provides clear guidelines centered around defined use cases, governance, performance measurement, and training programs. This holistic approach not only mitigates potential risks but also ensures that businesses can maximize the benefits of AI implementations.

As organizations look to integrate generative AI into their operations, Narus offers a comprehensive solution that balances innovation with security. The platform enables businesses to harness AI’s potential confidently and responsibly, ensuring that the workforce is equipped with the tools necessary for success without compromising on safety.

In summary, Kolekti’s Narus serves as a timely and much-needed response to the challenges organizations face in adopting AI. With its focus on secure functionalities, flexible pricing, and supportive governance structures, Narus stands poised to become an essential tool for any organization looking to maximize the advantages of generative AI while minimizing the associated risks.