In a significant transition for the tech industry, Pixellot has officially announced the appointment of Doron Gerstel as its new Chief Executive Officer, following Alon Werber’s decision to step down after nearly a decade. This leadership change signals a promising chapter for the innovative company known for its automated sports video and data solutions.
Under Werber’s leadership, Pixellot became a market leader, deploying over 40,000 systems across 80 countries and live streaming more than 150,000 games monthly. Werber expressed his gratitude for the opportunities he had during his tenure, noting, “I do so with gratitude to everyone who made our success possible and with a deep sense of accomplishment.” He highlighted the platform’s impact, enabling families to experience sports activities that represent resilience and community engagement.
Doron Gerstel steps into this pivotal role with an impressive background in corporate leadership, having previously held influential positions at companies like Perion Network and Panaya. His selection comes as part of a strategic objective to continue Pixellot’s trajectory of growth and innovation. Ronen Nir, a Board Member of Pixellot and Managing Director at PSG, acknowledged Werber’s contributions and highlighted Gerstel’s credentials. He stated, “Doron’s extensive experience in building world-class teams and driving transformative growth makes him the ideal person to lead Pixellot into its next exciting chapter.”
Gerstel echoed the sentiments of his predecessor, emphasizing his enthusiasm for Pixellot’s mission. He remarked, “Running Pixellot is precisely that position [that] offers a profound opportunity.” His recognition of sports as a vital part of community building aligns with Pixellot’s vision to empower sports organizations through advanced technology. This vision includes fostering new growth opportunities across various sectors of the sports community.
Founded by Dr. Miky Tamir and Gal Oz, Pixellot has raised approximately $220 million, expanding its global footprint, especially in North America, Europe, and Africa. The company, primarily based in Israel and the US, employs roughly 200 individuals and boasts an impressive client roster featuring renowned organizations like Major League Baseball and FC Barcelona.
In recent months, Pixellot has achieved remarkable milestones, including streaming over five million live games globally. The company also launched innovative services such as the Pixellot Air NXT, designed to enhance the sports viewing experience. Furthermore, strategic partnerships have been key to its expansion, notably a distribution agreement with NBC Sports Next’s SportsEngine, which aims to amplify youth sports coverage in the United States.
Moving forward, Doron Gerstel’s leadership is expected to focus on innovation within Pixellot’s existing frameworks while exploring new avenues for growth. His experience in anticipating market trends will be essential for steering the company towards future opportunities. For instance, adapting to the increasing demand for personalized sports content can create new monetization pathways and audience engagement strategies.
The ongoing evolution in sports technology offers a unique opportunity for Pixellot to leverage its expertise. As fans increasingly seek immersive experiences, companies in this space must invest in technologies that enhance viewer interaction and community engagement. Pixellot’s commitment to innovation, combined with Gerstel’s strategic foresight, positions the company well to meet these challenges head-on.
In conclusion, Doron Gerstel’s appointment as CEO marks a transformative moment for Pixellot. With a solid foundation laid by Alon Werber, Gerstel is poised to navigate the complex landscape of sports technology while fostering meaningful connections among fans, athletes, and organizations. As the company enters this new era, stakeholders can expect a continued commitment to excellence and innovation that meets the evolving needs of the sports community.
