In a significant advancement for sales and marketing professionals, Reltio has launched an integration with ZoomInfo that promises to enhance customer data accessibility and quality. Dubbed Reltio Enrichment with ZoomInfo, this collaboration merges Reltio’s robust data unification platform with ZoomInfo’s expansive B2B database. The objective? To empower teams with comprehensive, real-time insights about their customers, making campaigns more effective than ever.
The modern sales environment necessitates access to a detailed and accurate view of customer and prospect data. Organizations understand that informed decisions are key to driving revenue growth. According to research by McKinsey & Company, companies that leverage customer insights experience a 5-6% increase in sales, highlighting the crucial role of quality data in sales strategies.
Manish Sood, the CEO and Founder of Reltio, emphasizes the integration’s value: “We are equipping sales and marketing teams with high-quality, real-time insights.” By combining Reltio’s data with ZoomInfo’s comprehensive company and contact data, businesses have the tools to make quicker and smarter decisions. Sood’s confidence is backed by Reltio’s own success story. Using ZoomInfo to enrich its prospect data, Reltio reported closing deals 31 days faster on average, a clear indicator of the integration’s effectiveness in accelerating business outcomes.
The Reltio Enrichment with ZoomInfo offers a plethora of features designed to enhance customer relationship management. One standout feature is customer data governance. With this, users can seamlessly discover matching records from ZoomInfo and merge them with existing customer profiles. This automatic updating ensures that customer data is not just extensive but also accurate and current, critical for any successful marketing campaign.
Additionally, the integration’s construction of ZoomInfo’s parent/child company hierarchies allows businesses to visualize their customers’ corporate structures. For B2B companies, this means having access to essential contact information, including job titles, roles, email addresses, and phone numbers, thus sharpening the targeting capabilities of marketing campaigns.
The role of artificial intelligence in this integration cannot be overlooked. The Reltio Data Cloud employs AI-driven innovation, using GenAI and large language models for data unification. This introduces a conversational assistant powered by GenAI, which provides a user-friendly interface for managing data queries. As noted by experts, organizations leveraging AI for data management can anticipate improved efficiency — a valuable advantage in the fast-paced digital marketplace.
Sneh Kakileti, Vice President of Product Management at ZoomInfo, further reinforces the benefits of the integration, stating that it allows for “seamless access to ZoomInfo data, unlocking a comprehensive view of their customers.” In a world where sales and marketing teams need constantly refreshed data, this integration stands out for its ability to provide up-to-the-minute information while maintaining strict privacy compliance.
One of the appealing aspects of the Reltio-ZoomInfo partnership is its ease of use. The Multidomain MDM and Customer 360 features come preconfigured for ZoomInfo organization and contact enrichment. This means users can quickly implement the system without the need to define complex base data models or integration APIs. Additionally, a low-code/no-code editor is available for those wishing to customize the integration to suit specific business needs.
The response from the market has been promising thus far. Companies are increasingly recognizing that data quality is a competitive differentiator. A report from Experian found that poor data quality costs businesses an average of $15 million per year. By investing in solutions like the Reltio and ZoomInfo integration, organizations can mitigate these losses, driving revenue through enhanced customer insights.
In summary, the integration of Reltio and ZoomInfo represents a substantial step forward for sales and marketing teams. By harnessing the power of enriched data, organizations can transform their approach to customer engagement, optimize campaigns, and ultimately elevate business performance. In a landscape where customer expectations are continually rising, the ability to access reliable, real-time data may well be the distinguisher between success and failure.
Reltio and ZoomInfo are not just streamlining processes; they are setting new benchmarks for what sales teams can achieve in an increasingly data-driven world.
