In a significant leap forward for digital advertising, StackAdapt has recently introduced its innovative self-serve instant brand lift tool for advertisers in Australia and across the Asia-Pacific region. This feature aims to provide immediate and actionable insights into advertising campaigns, enabling marketers to optimize their strategies effectively.
The new StackAdapt Brand Lift tool stands out for its versatility, as it can be applied across a wide array of advertising formats. These include native ads, display banners, video content, connected TV (CTV), over-the-top (OTT) services, audio advertising—both traditional and streaming—and even in-game placements. Such comprehensive capability allows advertisers to gain critical insights without having to adjust their strategies for different platforms.
One of the primary benefits of StackAdapt’s tool is its ability to bypass the delays often associated with third-party solutions. This self-serve feature empowers advertisers and agencies to initiate brand lift studies directly within StackAdapt’s platform. As a result, they can immediately garner real-time insights into campaign performance and audience perceptions throughout the entire advertising funnel. This agility is crucial in a competitive environment where time-to-insight can make or break a marketing strategy.
Liam McCarten, the Vice President of StackAdapt for the Asia-Pacific region, highlighted the importance of this feature for advertisers looking to stay responsive in today’s fast-paced digital landscape. “Our mission at StackAdapt has always been to empower our users with the most advanced tools to drive successful outcomes,” he stated. The introduction of self-serve brand lift studies reflects this commitment, enabling critical real-time insights to be gathered with unprecedented speed.
Cost savings represent another substantial advantage. Traditional brand lift studies can be expensive and resource-intensive, often limiting accessibility to larger advertisers. StackAdapt’s self-serve solution significantly reduces these costs, thus broadening access for smaller companies and enabling customization. Users can tailor their studies to align with specific campaign goals, from the type of questions asked to the creatives utilized, ensuring relevance and impact. This flexibility makes it easier for brands of all sizes to leverage data in their marketing strategies.
Moreover, the integrated reporting feature of StackAdapt’s platform adds another layer of efficiency. Advertisers can access real-time insights that facilitate rapid, data-driven decisions. This capability allows teams to pivot their strategies based on fresh feedback, optimizing campaign performance as it unfolds. Whether a brand is launching a new product or looking to enhance its existing offerings, the instant feedback loop is invaluable.
The self-serve nature of the tool means that marketers can commence and conclude studies at their convenience. This on-demand access allows for spontaneous decisions aligned with ongoing campaigns, promoting a more agile marketing approach. With the ability to customize questions and access detailed reporting directly from the platform, StackAdapt offers a seamless experience not typically available in traditional market research solutions.
As the world of digital advertising becomes increasingly complex, understanding audience sentiment is more important than ever. StackAdapt’s tool provides advertisers with the means to promote effective brand performance across various advertising formats. By facilitating this understanding, marketers can adjust their strategies to resonate better with their target demographics.
This development comes on the heels of StackAdapt being recognized as a “One to Watch” in the Programmatic Solutions category of Snowflake’s 2025 Modern Marketing Data Stack report. This recognition underscores StackAdapt’s capabilities in delivering data-driven solutions that empower marketers to optimize their campaigns effectively. Vitaly Pecherskiy, Co-founder and CEO of StackAdapt, expressed pride in this acknowledgment, stating that it reflects their ongoing commitment to facilitating success for customers.
In summary, StackAdapt’s newly launched instant brand lift tool represents a transformative step within the Asia-Pacific advertising landscape. By allowing companies to gain immediate insights, reduce costs, and customize their research, this innovative tool aims to redefine how brands interact with their audiences. As digital marketers seek to enhance their effectiveness, tools like StackAdapt’s self-serve solution may prove essential in achieving measurable success.
