In a strategic move to reshape content consumption in Europe, TiVo has introduced its AI-driven content discovery platform to 38 European countries. This expansion reflects a growing need for streamlined viewing experiences as consumers navigate the increasingly fragmented streaming landscape, where finding desired content across multiple services can be a challenging task.
According to the upcoming U.K. Video Trends Report for Q2 2024, U.K. consumers access an average of 6.5 content sources, spending nearly GBP £75 monthly on subscriptions. The complexity of managing various streaming applications emerges as a significant pain point for over half of viewers, many of whom use multiple apps in a single viewing session. By reacting proactively to these consumer struggles, TiVo aims to simplify the process and enhance the overall viewing experience.
At its core, TiVo’s content discovery platform employs advanced artificial intelligence to analyze users’ viewing habits, preferences, and even regional cultural nuances. This robust approach allows the platform to aggregate content from various streaming services, traditional broadcasters, and local content providers. The result is a super-aggregated service that not only facilitates seamless content discovery but also offers personalized recommendations tailored to individual viewers’ interests.
Enhanced metadata solutions support TiVo’s commitment to improving user experience by addressing common frustrations linked to finding specific shows or movies. By integrating comprehensive content availability data with normalized program metadata, TiVo empowers users with universal search capabilities. This facilitates easier content discovery across diverse programming forms such as television shows, movies, live broadcasts, and sports events.
Prior to this European expansion, TiVo launched TiVo Broadband in the U.S., and now this operator-branded solution is being deployed in Europe. TiVo Broadband provides consolidated access to free ad-supported streaming TV (FAST), advertising-based video on demand (AVOD), over-the-top (OTT) content, live TV, and various subscription video-on-demand (SVOD) channels. This tailored service is especially beneficial for broadband-only customers, showcasing TiVo’s adaptability to the growing demands of modern viewers.
Gabriel Cosgrave, the General Manager of EMEA for Xperi (TiVo’s parent company), noted, “Our goal is to revolutionize the way viewers discover content by providing a seamless and personalized experience.” He emphasized that the expanded offerings in Europe significantly address customers’ complex needs. Not only does TiVo simplify content discovery, but it also equips partners with tools to deliver more engaging content to their audiences, ultimately enriching the viewing experience.
The benefits of TiVo’s advances extend to operators, enhancing discoverability for premium sports experiences, solving attribution problems, and providing advanced ad targeting capabilities. This not only boosts user engagement but also opens up monetization avenues for subscription video-on-demand, AVOD, and FAST channel ecosystems.
TiVo’s offerings are designed for ease of integration and quick deployment. Enhanced metadata and tagging capabilities enable more precise content categorization, fostering targeted content searches and recommendations. This feature allows content providers to adapt their strategies based on viewer preferences and behaviors, enhancing their ability to engage audiences more effectively.
Globally, TiVo continues to align its efforts with content partners to deliver a diverse range of media to its users. With TiVo+, its streaming content network, users have access to hundreds of thousands of hours of content, including a vast variety of streaming TV and video-on-demand options.
As TiVo sets its sights on the European market, the company demonstrates a commitment to developing innovative solutions tailored to local demands while maximizing value for content providers and viewers alike. By harnessing the power of AI and comprehensive metadata integration, TiVo is poised to redefine how content is discovered and consumed, even amidst the shifting landscape of entertainment.
In conclusion, TiVo’s expansion into European markets marks a significant step in simplifying content discovery, meeting industry challenges while keeping viewers at the forefront. By leveraging advanced technology and strategic partnerships, TiVo is not only addressing current consumer needs but also paving the way for future innovations in the digital content ecosystem.
