The DACH region—Germany, Austria, and Switzerland—is a thriving hub for e-commerce, marked by high disposable incomes and robust infrastructure. As consumer behavior shifts increasingly towards online shopping, understanding the landscape and learning from successful figures in the field can provide significant advantages for aspiring entrepreneurs. In 2024, a number of YouTubers and influencers stand out as key contributors to the e-commerce dialogue in this region. Here’s a look at the top influencers you should consider following for insights, tips, and trends.

#1 Danny Adams

With a subscriber base of over 56.5K, Danny Adams is a prominent figure in the world of online business coaching. His YouTube channel is dedicated to helping everyday individuals create their own online enterprises. He shares practical advice and motivational content, focusing on e-commerce and entrepreneurial mindset development. In his 500+ videos, Danny combines personal experiences with actionable guidance, making him a vital resource for anyone looking to achieve financial freedom through digital means.

Focus: Online business coaching, entrepreneurial mindset
Followers: 56.5K

#2 E-Commerce Berlin Expo

This channel serves as a portal to the latest e-commerce trends and innovations. With around 5.7K subscribers and nearly 467 videos, the E-commerce Berlin Expo YouTube channel provides valuable insights from one of Germany’s leading e-commerce events. Whether you’re interested in discussions about AI, logistics, or customer acquisition, their content is beneficial for industry veterans and novices alike looking to stay informed about the evolving market.

Focus: E-commerce insights, event recaps
Followers: 5.78K

#3 Simple Germany

For those considering a move to Germany, Simple Germany is a must-follow. Run by Jen and Yvonne, this channel presents practical advice in English about living and working down the road for international audiences. While not exclusively dedicated to e-commerce, their approachable content includes key information about starting a business in Germany, making it an invaluable resource for new immigrants.

Focus: Life in Germany
Followers: 32K

#4 Nexus-Europe GmbH

Nexus-Europe GmbH caters to those looking to start a business in Germany or navigate the complexities of relocating. With expert advice on bureaucracy, permits, and establishing a company, this channel—led by Dr. Mamkina—draws in over 6.2K subscribers. Their videos, published bi-weekly, are designed to make the transition smoother for entrepreneurs and expatriates.

Focus: Starting a business in Germany, moving to Germany
Followers: 6.26K

#5 Dietmar Erwin Ruttensteiner

With over 30 years of experience in supporting entrepreneurs in Austria, Dietmar Erwin Ruttensteiner’s channel offers essential insights into establishing a business in this region. From administrative guidance to permits, his knowledge is a boon for anyone looking to simplify the entrepreneurial journey in Austria. The channel has garnered a following of 3.24K subscribers.

Focus: Starting a business in Austria
Followers: 3.24K

#6 AskMeStartUp

Focused on the Swiss market, AskMeStartUp provides actionable strategies and advice for startups and small businesses. Their videos cover crucial topics such as launching a business, understanding EU regulations, and effective marketing strategies. With 4.53K subscribers, this channel is ideal for anyone serious about carving out a niche in the competitive Swiss e-commerce landscape.

Focus: Startups, online and offline small businesses
Followers: 4.53K

#7 NewInZurich

NewInZurich offers a unique lens into Swiss life, featuring local events, culture, and food. While it does not focus solely on e-commerce, understanding regional lifestyle preferences is vital for anyone looking to enter the Swiss market. With 2.21K followers, the channel serves as an engaging resource for cultural insights that can inform business decisions.

Focus: Swiss lifestyle
Followers: 2.21K

#8 Reema

Reema, a commercial lawyer in Geneva, uses her TikTok platform to provide legal insights relevant to e-commerce entrepreneurs. By simplifying complex legal topics such as contracts and regulations, she offers practical advice for navigating the legal landscape in Switzerland. Her following of 36.2K reflects the demand for this crucial knowledge in the entrepreneurial community.

Focus: Commercial law
Followers: 36.2K

#9 Alimarchand

Alimarchand, an American entrepreneur based in Switzerland, shares her business journey on TikTok. Her practical tips and unique perspectives can be beneficial for those interested in the Swiss market, gathering a healthy following of 13.8K. She tackles both business and lifestyle topics, providing a rounded view of entrepreneurship in Switzerland.

Focus: Business in Switzerland, lifestyle
Followers: 13.8K

#10 Ralph Hunermann

As the founder and CEO of ODOSCOPE, Ralph Hunermann brings deep expertise in data-driven personalization—a pivotal trend in e-commerce. His ability to simplify complex strategies offers invaluable insights for businesses eager to enhance customer experiences in Germany’s marketplace. Following Ralph can ensure that you stay ahead in a rapidly changing environment.

Focus: Data and AI in personalization
Followers: Unknown

Understanding DACH E-Commerce

To grasp the vital context of e-commerce in the DACH region, it’s worth noting that Germany leads as the dominant market, heavily influencing online shopping trends across Europe. With an estimated online sales figure of €84.5 billion in 2023, and a penetration rate demonstrating that 92% of Germans have shopped online, the market is ripe for opportunity. Meanwhile, Austria and Switzerland exhibit similar trends, showcasing variety in consumer preferences and shopping behaviors.

Conclusion

For anyone looking to carve a niche in the DACH e-commerce market, the influencers and YouTubers listed provide essential resources and insights. They cover various topics, from starting a business to navigating consumer preferences, and their content is invaluable for maximizing your chances of success in this vibrant market. By learning from these experts and engaging with their content, you can arm yourself with the knowledge needed to thrive in one of Europe’s most dynamic e-commerce landscapes.