E-commerce CRO

UK Consumers Demand Tougher Regulations on Faulty Software

Recent research highlights a growing sentiment among UK consumers regarding the reliability of software products. A study by Harness has revealed that a significant 66% of UK consumers consider faulty software updates to be as unacceptable as the sale of contaminated food. This alarming comparison stems mainly from the infamous software outage incident that occurred with CrowdStrike in July 2024, which resulted in widespread disruptions across various industries.

The Opinium Research survey, which questioned 2,000 UK consumers, indicated that nearly half (44%) of respondents have been directly impacted by IT outages. Notably, 26% reported disruptions following the CrowdStrike failure. These outages manifested in various inconveniences, such as being unable to access essential websites or applications (34%), difficulties in digital payments (25%), and turmoil in online banking services (25%). Moreover, the effects were felt beyond the digital realm—24% of respondents experienced canceled or delayed trains and flights, while 21% were unable to work due to workplace disruptions.

Consumer confidence in technology is undoubtedly waning. Findings show that 41% of consumers have become less trusting of companies that experience IT outages, prompting a shift in behavior. For instance, 34% of respondents have taken proactive measures such as keeping cash on hand (19%) and preserving more traditional documents (15%) to protect themselves against future technological failures.

This study raises a crucial question about the accountability of software companies. Approximately 74% of those surveyed advocate for stricter regulations to hold software providers responsible for quality lapses that lead to significant IT disruptions. Suggestions for regulatory changes include compensation for affected consumers (52%) and governmental fines for companies responsible for these failures (37%). Such regulatory measures aim to enforce a higher standard within the software development sector.

Jyoti Bansal, the founder and CEO of Harness, emphasizes the critical need for reliability in software development. “As software has become integral to our daily lives, it’s essential for the industry to understand the importance of delivering innovation without causing widespread issues. This requires rigorous practices in software delivery,” she stated. Bansal also proposed methodologies, including canary deployments, which entail rolling out updates to a limited number of devices before a full release. This strategy helps identify and rectify potential issues early on, thereby reducing wider impacts.

In light of the July outage, discussions surrounding the need for regulatory frameworks have surged. Bansal suggests that software should meet minimum standards of quality and resilience akin to those mandated in the banking and healthcare sectors. She urges software providers to adopt contemporary delivery mechanisms that prioritize code quality and aim for consistent release cycles.

The implications of this research are significant. The desire for regulatory oversight reflects a widespread recognition that IT outages can have extensive ripple effects on everyday life. The disruptions experienced during the CrowdStrike incident serve as a vivid reminder of this reality, highlighting the urgency for a responsive and responsible software industry.

Consumer concerns surrounding the reliability of software are not merely anecdotal. They signify broader implications for businesses and consumers alike. Companies that neglect quality control risk damaging their reputations and losing consumer trust. As consumers increasingly demand accountability, they are likely to become more discerning in their choice of software providers. This scrutiny represents an opportunity for businesses to invest in stronger quality assurance measures, thereby enhancing customer loyalty and satisfaction.

Equipping software companies with the right tools and frameworks to ensure reliability is more important than ever. By establishing rigorous testing phases, ensuring greater transparency about deployment processes, and responding proactively to consumer feedback, businesses can rebuild trust with their customer bases.

In conclusion, as UK consumers rally behind the call for tougher regulations on faulty software, it becomes clear that the software industry must rise to the occasion. Failure to ensure the reliability of software products not only undermines consumer confidence but also poses significant risks to businesses and the economy. It is vital for companies to commit to delivering quality, thereby safeguarding their reputations in an increasingly competitive market.