In an era where personalization is key to successful marketing strategies, Vidyard has taken a significant step forward by enhancing its AI Avatars, allowing businesses to create personalised sales videos more efficiently and effectively. With features designed to streamline the video creation process for large-scale use, Vidyard’s upgrades promise to revolutionise how sales and marketing teams connect with their audiences.
One of the standout features of the improved AI Avatars is bulk personalisation. This function allows users to customise scripts based on customer data, making it simpler to send targeted messages to large recipient lists. By integrating with customer intelligence platforms like Clearbit, sales teams can enrich their messaging, ensuring that the content resonates with every individual recipient. Instead of generic outreach, this level of personalisation aims to foster deeper connections with potential clients.
Another critical enhancement is the seamless integration of AI Avatars with leading sales engagement platforms such as Salesloft and Apollo. This integration reduces the need for salespeople to switch between multiple applications, allowing them to focus on what matters most—engaging with prospects. The ability to create and send personalised video messages without leaving their primary workflow means that sales teams can work more efficiently and effectively, enhancing their productivity.
Accuracy in facial features has also been significantly improved. Vidyard understands that in video messaging, the experience should feel as authentic as possible. The upgraded AI Avatars create lifelike representations of sales personnel, resulting in video presentations that appear more natural and human. This realism fosters an environment where potential customers feel they are conversing with a real person, as opposed to just watching a screen. Such an experience can significantly enhance engagement levels, leading to higher response rates.
Timing is everything in sales, and Vidyard aims to deliver on this front as well. With the new enhancements, creating an avatar requires only 90 seconds of footage, and the final product can be ready in as little as three hours. This quick turnaround allows sales teams to rapidly produce high-quality videos that can be deployed without delay, making it easier to capitalise on emerging opportunities.
Additionally, Vidyard has launched an AI Avatars API aimed at development teams looking to integrate this technology more deeply into their existing workflows. Such flexibility allows businesses to customise and tailor their video communications further, lifting the overall quality of customer interactions through improved efficiency.
The benefits of adopting Vidyard’s AI Avatars are compelling, as highlighted by user feedback. Sales teams that leverage video messaging report a staggering 85% reduction in the effort needed to connect with prospects. Such efficiency translates into a fivefold increase in booked meetings and significant improvements in close rates. These statistics underscore how AI Avatars can effectively tackle common challenges faced by sales teams, such as anxiety over scripting and the logistical difficulties of recording high-quality videos.
Moreover, as Jonathan Lister, Chief Operating Officer of Vidyard, quoted, “The advancements in AI Avatar technology we are announcing today are revolutionising the way sales teams connect with customers.” This statement indicates that Vidyard is not only enhancing its product but also aiming to shape the future landscape of sales through its technological innovations.
To sum up, Vidyard’s enhancements to AI Avatars bring vital benefits for sales and marketing teams striving for personalization at scale. By facilitating bulk personalisation, streamlining integrations, improving realism, and ensuring rapid avatar creation, Vidyard positions itself as a forerunner in helping businesses improve their engagement and sales outcomes. As companies increasingly turn to innovative solutions to cut through the noise of traditional marketing, AI Avatars present a unique opportunity to connect authentically in an increasingly digital world.
