Wolt, a technology company specializing in local commerce, has released a report highlighting its significant economic impact as it celebrates a decade of operations. Titled “A Decade Delivered,” the report was crafted in collaboration with Copenhagen Economics and reveals that Wolt has facilitated an impressive EUR €19 billion in economic activity across 1,000 cities in 28 countries over the last ten years.
This remarkable figure encompasses courier earnings, sales from local merchants, and indirect economic contributions that stem from these operations. Miki Kuusi, Wolt’s Co-Founder and CEO, expressed his gratitude for the journey the company has taken. Kuusi emphasized the importance of the platform in not only supporting businesses but also creating new earning opportunities for communities. “First off, thank you to our amazing partners, customers, and teams across Wolt and DoorDash. It’s incredible to grow Wolt into a true local commerce platform,” he stated.
Since its launch, Wolt has generated EUR €15 billion in sales for local merchants and supported over 450,000 couriers, providing them with flexible income opportunities worth EUR €3 billion. The platform has grown beyond its original scope as a food delivery service and now enables customers to order a variety of goods. Notably, non-food orders now account for 20% of the platform’s transactions, demonstrating the versatility of Wolt’s offerings, with groceries alone generating EUR €1 billion in annual sales.
The impact of Wolt’s services resonates with local businesses, as illustrated by the experience shared by Mashiro from a Japanese restaurant chain in Finland. He noted, “Wolt has made a big difference, especially during the chilly winters. It has brought in many customers we could not accommodate at our restaurant during the pandemic.” This highlights how Wolt has not only transformed the food delivery landscape but has also been a lifeline for many businesses during challenging times.
The report also celebrates milestones that underline Wolt’s growth. Over the past decade, the company has recorded over 130 million burger orders, marking it as the most popular food item since its inception. In a striking example of Wolt’s diverse offerings, the highest recorded delivery was valued at EUR €8,559 and included valuable tech equipment, showcasing the range of products being ordered through the platform.
In reaction to changing consumer demands, Wolt has continuously expanded its services, introducing the Wolt+ membership program which provides subscribers with zero delivery fees and exclusive discounts. This initiative has proved successful, with over one million members and collective savings of EUR €200 million since its launch in 2021.
Wolt’s strong financial backing through various venture capital firms and its acquisition by DoorDash in 2022 has further catalyzed its growth. This acquisition has enabled Wolt to standardize operations across more than 30 countries, enhancing its ability to serve local markets effectively.
The report not only reflects Wolt’s substantial economic contributions but also serves as a testament to its adaptability and commitment to enhancing local commerce. By understanding and responding to customer needs, Wolt continues to innovate, providing opportunities for local businesses and couriers alike. The next decade promises even more growth and new possibilities as the company builds on its established foundation.
Wolt’s journey encapsulates the changing landscape of commerce in the digital age. As it celebrates this significant milestone, it stands as a case study for other companies in the digital marketing and e-commerce sectors that aim to create an impact. By prioritizing flexibility, customer engagement, and support for local businesses, companies can foster relationships that drive economic growth and enhance community well-being.
In summary, Wolt’s decade-long impact, outlined in the recent report, reinforces the importance of platforms that not only deliver goods but also nurture the economic fabric of local communities. Through innovative strategies and unwavering dedication, Wolt is poised to shape the future of local commerce.
