Eternal Shuts Down Zomato Quick and Everyday After Tepid Demand
In a surprising turn of events, Zomato’s parent company, Eternal, has made the tough decision to discontinue its 10-minute food delivery service, Quick, and its homely meals segment, Everyday. This move comes as a result of insufficient demand and concerns over profitability, marking a significant shift in the company’s strategy.
During the announcement of the quarterly results for the three months ending in March 2025, CEO Deepinder Goyal revealed that the decision to shut down Quick and Everyday was driven by a variety of factors. One of the key issues cited was the challenges associated with restaurant density and kitchen infrastructure, which ultimately led to inconsistent customer experiences with the Quick service.
Despite initial excitement and buzz surrounding the Quick service, which promised to deliver food within 10 minutes, it seems that the reality of maintaining such a fast delivery time posed significant challenges for Zomato. The logistical hurdles of ensuring timely delivery while upholding quality standards likely contributed to the decision to discontinue the service.
Additionally, the closure of the Everyday segment, which offered homely meals for customers looking for a more traditional dining experience, further emphasizes the shifting priorities within Zomato. While the concept of Everyday aimed to cater to a different segment of the market, it seems that the demand was not sufficient to justify its continuation.
This decision to shut down Quick and Everyday highlights the ever-changing nature of the food delivery industry. As consumer preferences and market dynamics evolve, companies like Zomato must constantly reassess their offerings to stay competitive and profitable. While discontinuing services may be a difficult choice, it is often a necessary step to ensure long-term sustainability and growth.
Looking ahead, it will be interesting to see how Zomato pivots its strategy in response to the closure of Quick and Everyday. Will the company focus on strengthening its core offerings, exploring new services, or expanding into different markets? Only time will tell how Zomato navigates this transition and continues to innovate in the fiercely competitive food delivery sector.
In conclusion, the shutdown of Zomato Quick and Everyday serves as a reminder of the challenges companies face in meeting customer demands and staying profitable in a rapidly changing industry landscape. As Zomato regroups and refocuses its efforts, it will be crucial for the company to learn from this experience and adapt its strategy to better serve its customers and drive long-term success.
Zomato, Eternal, Quick, Everyday, CEO Deepinder Goyal