**Footwear Retailer WSS Enhances Customer Experience with Aptos Mobile POS**
In a strategic move that underscores the importance of customer service in retail, WSS, a prominent footwear and apparel company owned by Foot Locker, has announced the deployment of Aptos One POS, a mobile-first point of sale application. This innovative technology empowers store associates to access essential information right at their fingertips, from customer preferences to real-time inventory data, significantly enhancing the in-store shopping experience.
Sarah Derba, Senior Director of IT at WSS, emphasized the correlation between customer satisfaction and employee satisfaction. The mobile POS solution not only allows associates to efficiently serve customers but also equips them with knowledge about promotional offers and purchase history. This level of personalization is crucial in today’s competitive retail landscape where consumer expectations are higher than ever.
With more than 100 stores nationwide, WSS is committed to improving both employee and customer experiences. The Aptos One POS, built on a microservices framework, reduces the hardware footprint while enhancing efficiency and usability. “Aptos One POS combines advanced functionality with a clean user interface, ensuring that staff can be trained swiftly,” Derba noted.
For nearly a decade, WSS has relied on Aptos software for inventory management, customer engagement, order fulfillment, and transaction auditing. The transition to a mobile system reflects a broader industry trend towards digitization and personalized customer service. This alignment with consumer needs not only fosters loyalty but also positions WSS as a forward-thinking leader in the retail sector.
As consumer preferences evolve, retailers like WSS must continuously innovate. The integration of mobile technology in retail operations not only streamlines the customer experience but also empowers employees, reinforcing the idea that customer and employee satisfaction are intrinsically linked.
