Forever New Taps OneView Commerce for Enhanced Digital-to-Store Engagement
Forever New, the Australian fashion retailer, is taking significant strides in revolutionizing customer interaction with its recent decision to implement the OneView Unified Commerce platform. This strategic move is aimed at optimizing digital-to-store engagement, which is crucial in today’s competitive retail environment.
The OneView platform offers a cloud-native architecture that provides a comprehensive view of orders, transactions, customers, and inventory. By equipping store associates with real-time data, Forever New aims to enhance the shopping experience across its 480+ global stores, effectively merging online and offline interactions. Naresh Teckchandani, general manager of IT at Forever New, noted that OneView’s composable, API-first architecture enables the company to adapt to shifting customer behaviors while fostering brand growth.
The flexibility of OneView supports a suite of omnichannel order fulfillment capabilities, allowing customers to engage with Forever New seamlessly, whether they shop online or in-store. This capability aligns perfectly with current consumer trends toward convenience and immediate satisfaction, highlighting the importance of real-time inventory management.
As Forever New operates in 25 markets worldwide, the ability to streamline operations and enhance customer experience will likely position the brand as a frontrunner in the fashion retail sector. Implementing state-of-the-art technology is not merely a trend; it’s a necessary evolution. Retailers who prioritize digital engagement stand to capture market share and enhance customer loyalty. Forever New’s investment in OneView underscores a commitment to innovative retailing that resonates with today’s digitally-savvy shoppers.
In conclusion, Forever New’s partnership with OneView Commerce illustrates a strategic approach to meet modern retail challenges. By leveraging technology to unify customer experiences, the brand sets an example for others looking to thrive in a dynamic market.
