Kirkland’s Transformation: The Brand House Collective, Inc. Emerges Under Beyond Ownership
Beyond, Inc.’s evolving portfolio of names means Kirkland’s will rebrand. Going forward, the retail chain will be rechristened as The Brand House Collective, Inc. Amy Sullivan, the CEO at Kirkland’s, said the switch is more than just a name change; it’s a declaration. And it follows the May announcement that Beyond would acquire Kirkland’s intellectual property and other assets.
This rebranding strategy is a bold move that aims to redefine Kirkland’s identity in the retail landscape. By aligning itself with The Brand House Collective, Inc., Kirkland’s signals a shift towards a more collaborative and innovative approach to retail. The new name reflects the company’s vision of creating a diverse portfolio of brands under one collective umbrella, each offering a unique value proposition to customers.
The decision to rebrand Kirkland’s under Beyond ownership comes at a time when the retail industry is experiencing significant disruption. With the rise of e-commerce and changing consumer preferences, traditional brick-and-mortar stores must adapt to stay relevant. By joining forces with Beyond, Kirkland’s gains access to resources and expertise that will help drive its growth in this ever-changing retail landscape.
Amy Sullivan’s emphasis on the rebranding as a declaration underscores the company’s commitment to embracing change and leading with purpose. The Brand House Collective, Inc. represents more than just a new name; it symbolizes a fresh start for Kirkland’s and a strategic shift towards a more customer-centric and digitally-driven business model.
As Beyond continues to expand its portfolio and explore new opportunities in the retail sector, the rebranding of Kirkland’s sets the stage for future growth and innovation. By leveraging Beyond’s resources and industry knowledge, The Brand House Collective, Inc. is poised to become a key player in the competitive retail market.
In conclusion, Kirkland’s transformation into The Brand House Collective, Inc. under Beyond ownership marks a significant milestone in the company’s journey. With a renewed focus on collaboration, innovation, and customer experience, Kirkland’s is ready to navigate the challenges of the retail landscape and emerge as a leader in the industry.
The post Kirkland’s rebrands under new ownership at Beyond appeared first on Digital Commerce 360.
#Kirklands #Rebranding #Beyond #RetailTransformation #BrandHouseCollective