Back Market on track to profitability
Back Market, a marketplace for pre-owned phones, laptops, and other electronic devices, posted a 45 percent revenue growth last year, reaching 320 million euros. The growth continues unabated, and the company expects to turn a profit for the first time…
Navigating ethics and AI in retail
Brands and retailers have embraced AI as a transformative force. Yet, with great power comes great responsibility.
The Ultimate Guide to Split Test Landing Pages
Split testing, also known as A/B testing, is a method used to compare two versions of a webpage or app to determine which one performs better. This is done by showing the two versions, A and B, to similar visitors…
Keywords Ranking Check: How to Monitor Your Website’s Performance
Keyword ranking refers to the position that a website holds in the search engine results pages (SERPs) for a particular keyword or phrase. When a user enters a query into a search engine, the search engine algorithm determines which websites…
Ex Sneaker Botter Turns Cybersecurity Expert To Protect E-Tailers
A former “sneaker botter” who for years programmed bots to take advantage of e-commerce platforms now uses his experience to combat bot attacks to raid merchants’ websites and prevent Account Takeover (ATO) attacks. The post Ex Sneaker Botter Turns Cybersecurity…
E-commerce Park of Sweden launches new incubator program
E-commerce Park of Sweden, an incubator based in Helsingborg, is launching a parallel program to its existing incubator. With the new program, it will help companies with business models focused on sustainability in their ecommerce efforts.
52% of UK shoppers buy cross-border
At least 52.5 percent of consumers in the United Kingdom and the United Staties have bought products from online stores in another country, in the last 12 months. Fashion items are most likely to be purchased from overseas stores.
Axel Springer pulls the plug on European comparison sites
Axel Springer will cease operations of the comparison site Ladenzeile and its international equivalents named Shopalike by the end of this month. Reduced visibility on Google likely played a significant role in this decision.
Optimizing Landing Pages with A/B Testing
A/B testing, also known as split testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. This testing is crucial in digital marketing as it allows marketers to…
Maximize Your Website’s Potential with Google SEO Checker
Google SEO Checker is a powerful tool that helps website owners and digital marketers analyze their website’s performance in terms of search engine optimization (SEO). This tool provides valuable insights into how well a website is optimized for search engines,…
