In the competitive landscape of e-commerce, conversion rates serve as a critical measure of success. The term refers to the percentage of visitors to a website who complete a desired…
In a remarkable development for digital commerce in India, the Open Network for Digital Commerce (ONDC) has successfully onboarded over 7 lakh sellers and service providers since its inception in…
As social media platforms continue to evolve, adjustments are made to enhance user experience and engagement. A recent update from “X” (formerly known as Twitter) introduces a dedicated video tab…
In a move that could reshape its financial strategy, Twitter, now known as X, plans to introduce ‘X Money’ in a limited capacity this year. As digital currencies gain traction…
As Valentine’s Day approaches, brands are gearing up to capture the hearts—and wallets—of consumers seeking gifts and experiences for their loved ones. This year, TikTok has shared valuable insights to…
As consumer behavior shifts and social media platforms evolve, TikTok’s recent enhancements in generative AI features present exciting opportunities for marketers and retailers. With its substantial user base, predominantly made…
Social Media Marketing
Meta's Strategic Shift: New Public Policy Team Aligned with Trump Administration
In a strategic pivot that many industry observers are watching closely, Meta, the parent company of Facebook and Instagram, has made significant additions to its public policy team. This move…
In 2024, North America’s retail sector witnessed a considerable upheaval as several major e-commerce players filed for bankruptcy or emerged from financial turmoil. While some retailers, such as Joann and…
In a world where technology increasingly shapes the way we shop and consume, a recent partnership between Instacart and Samsung Electronics could redefine our grocery shopping experience. By integrating an…
As January rolls in, Albertsons Companies kicks off the New Year with a unique initiative: the celebration of Own Brands Month, marked by a 25% discount on selected private-label products…