CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Valery Nilsson

Campari VP talks Gen Z consumer, value of authenticity in retail customer experience

Campari’s Vice President Andrea Sengara shares profound insights on engaging Gen Z consumers, a demographic that plays a pivotal role in shaping retail trends. This generation, defined as those born between 1997 and 2012, is characterized by its preferences for…

Walmart expands speciality pharmacy footprint

Walmart is making significant strides in the healthcare sector with its recent announcement of expanding its specialty pharmacy service. The retail giant plans to open 25 “Specialty Pharmacies of the Community” across five states, elevating its total footprint to over…

18 year 'wild ride' for TechDay to global tech news powerhouse

18 Year ‘Wild Ride’ for TechDay to Global Tech News Powerhouse TechDay, a name synonymous with technology news, has journeyed significantly since its inception. Launched 18 years ago with its first magazine, The Channel, the organization has transformed itself into…

From cybersecurity, to personalisation and AI: How are retailers investing in new FY?

Retailers are making strategic investments as they gear up for the new financial year, particularly in cybersecurity, personalization, and artificial intelligence (AI). The 2024 financial outlook presents both challenges and opportunities, with consumer spending expected to recover and real retail…

Digital disruption and ‘customer lifetime value’

In today’s competitive landscape, digital disruption has transformed how businesses calculate and leverage Customer Lifetime Value (CLV). Originally coined by telemarketers in the 1970s, CLV has evolved into a complex metric that reflects a customer’s total value to a company…

Riskified Reveals Reasons for Summertime Shopping Shams

In the competitive landscape of retail, merchants strive to win customer loyalty through attractive return policies and promotional strategies. However, these seemingly customer-friendly practices often lead to significant challenges, notably policy abuse that can strain businesses financially. A recent report…

Deckers reports growth in Q1 earnings driven by Hoka and Ugg

Deckers Brands has reported impressive growth across its footwear properties for the first fiscal quarter of 2025, which closed on June 30. The company’s net sales surged by 22%, reaching $825 million, a significant increase from $676 million in the…

B2B distributor ecommerce sales are inconsistent so far in 2024

B2B distributor sales are currently facing significant challenges in achieving robust growth. As of May 2024, sales figures for merchant wholesalers, excluding manufacturers’ sales branches and offices, have reached $666.7 billion. This reflects only a modest increase of 0.4% from…

How Watsco grows on ecommerce and an entrepreneurial spirit

Watsco Inc. stands out as a key player in the North American market for HVAC and refrigeration products, a sector valued at $64 billion. Its success can largely be attributed to a strategic focus on acquiring family-owned businesses and fostering…

Sage Strengthens Partnership with Microsoft: New Features for Faster Innovation in SMEs

Sage, a prominent name in business management software, has strengthened its partnership with Microsoft to deliver enhanced solutions for small and medium-sized enterprises (SMEs). This collaboration focuses on innovative tools such as Sage Instant Analysis, Sage Active, and Sage Network,…