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ASOS expands use of Celonis to optimise supply chain operations

by Nia Walker

ASOS Boosts Supply Chain Efficiency with Celonis Process Intelligence

ASOS, the leading online fashion retailer, has taken a significant step towards enhancing its supply chain operations by expanding its collaboration with Celonis. By leveraging Process Intelligence, ASOS aims to improve supply chain visibility and accelerate order fulfillment, especially crucial during times of economic pressure.

The decision to deepen the partnership with Celonis underscores ASOS’s commitment to staying ahead in the highly competitive e-commerce landscape. With the global pandemic accelerating the shift towards online shopping, optimizing supply chain operations has become more critical than ever for retailers like ASOS.

Process Intelligence allows ASOS to gain valuable insights into its supply chain processes by analyzing event logs from internal systems. By visualizing these processes, ASOS can identify bottlenecks, inefficiencies, and areas for improvement. This data-driven approach enables ASOS to make informed decisions to streamline its supply chain operations effectively.

One of the key benefits of leveraging Celonis for ASOS is the ability to enhance supply chain visibility. By tracking and monitoring each step of the supply chain in real-time, ASOS can proactively identify issues and take corrective actions promptly. This level of transparency not only improves operational efficiency but also enhances the overall customer experience by ensuring timely order delivery.

Speeding up order fulfillment is another area where ASOS expects to see significant improvements through the expanded use of Celonis. By optimizing processes such as order processing, inventory management, and logistics, ASOS can reduce lead times and meet customer demands more effectively. In today’s fast-paced e-commerce environment, the ability to fulfill orders quickly can be a key differentiator for retailers.

Furthermore, by leveraging Process Intelligence, ASOS can enhance collaboration across departments involved in the supply chain. By providing a unified view of operations, Celonis enables different teams to work towards a common goal, aligning efforts to drive overall efficiency and productivity. This collaborative approach is essential for addressing complex supply chain challenges and driving continuous improvement.

The decision to expand the use of Celonis reflects ASOS’s proactive approach to leveraging technology for business optimization. By investing in Process Intelligence, ASOS demonstrates its commitment to adopting innovative solutions to stay agile and competitive in the ever-evolving e-commerce landscape.

In conclusion, ASOS’s collaboration with Celonis to enhance supply chain operations through Process Intelligence is a strategic move that underscores the retailer’s commitment to operational excellence. By improving supply chain visibility, speeding up order fulfillment, and fostering collaboration, ASOS is well-positioned to meet the demands of today’s dynamic e-commerce market.

supply chain, e-commerce, Celonis, ASOS, Process Intelligence

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