Linnworks CMO talks social media, Amazon’s impact, AI in retail
Navigating the Retail Landscape: Insights from Linnworks CMO Georgia Leybourne In a recent interview with RetailCustomerExperience editor Judy Mottl, Georgia Leybourne, the Chief Marketing Officer (CMO) of Linnworks, provided valuable insights into various crucial aspects of the retail industry. From…
Marketing & customer journey at EBE25: shaping experiences that sell
Marketing & Customer Journey at EBE25: Shaping Experiences that Sell The E-commerce Berlin Expo 2025 is just around the corner, and one track that you definitely shouldn’t miss is the Marketing & Customer Journey track. In today’s competitive digital landscape,…
H-E-B’s Dallas Expansion Continues
H-E-B’s Dallas Expansion Continues Texas-based grocery giant H-E-B is making waves in the Dallas market with its latest move. The company has recently acquired a 10-acre property within the city limits, signaling its commitment to further expansion in the region….
Big Lots Leases for Sale in 47 States
Expanding Your Retail Empire: Big Lots Leases for Sale in 47 States In the ever-competitive world of retail, seizing opportunities for growth is paramount to staying ahead of the curve. Big Lots, a well-known player in the retail industry, is…
Gathering business requirements for marketing – tips & method
The Ultimate Guide to Gathering Business Requirements for Marketing Success In the realm of marketing, the path to success is paved with a clear and structured approach to gathering business requirements. This crucial step, coupled with effective project management practices,…
CMOs' Cold Shoulder For Email: Other Channels Provide More Value
CMOs’ Cold Shoulder For Email: Other Channels Provide More Value Chief Marketing Officers (CMOs) are constantly on the lookout for the most effective channels to reach their target audience and drive engagement. In recent years, email marketing has taken a…
B2B Served Cold: Firm Offers Three-Tiered Pricing For Reaching Prospects
B2B Served Cold: Firm Offers Three-Tiered Pricing For Reaching Prospects In the realm of B2B marketing, cold outreach has long been a staple strategy for reaching potential clients. However, the effectiveness of traditional cold emails has often been called into…
Linktree's Update Aims To Diversify Revenue Stream For Creators, Brands
Linktree’s Update Aims To Diversify Revenue Stream For Creators, Brands Linktree has solidified its position as one of the go-to platforms for creators and brands looking to optimize their social media presence. The service, known for its simple yet effective…
Affiliate Marketers Gain Cross-Border Payment Partnership
Affiliate Marketers Gain Cross-Border Payment Partnership The world of affiliate marketing is abuzz with the recent announcement of a groundbreaking partnership in the realm of cross-border payments. Brian Littleton, the CEO of the well-established ShareASale, a 17-year-old affiliate marketing network,…
