Dickies Owner VF Corp. to Sell Brand for $600 Million: What Led to the Shift in Strategy? VF Corporation’s decision to sell Dickies, a renowned workwear and streetwear brand, for…
Carhartt Campaign Turns All Eyes Toward Buffalo The renowned workwear brand Carhartt has once again captured the essence of hard work and dedication in its latest campaign, which shines a…
Crafting Exceptional Customer Experiences: A Look Into Levi Strauss’ E-Commerce Strategy In the realm of digital marketing and e-commerce, creating exceptional customer experiences is paramount to success. Recently, Jason Gowans,…
“Kristen Bell Sells Knix Leakproof Undies: A Look at the ‘You’re Good’ Ad Campaign” Actress Kristen Bell has recently taken on a new role as the face of Knix leakproof…
How Often Do Consumers Buy From Stores per Year? Unveiling the Shopping Habits of Modern Consumers Have you ever wondered how often consumers actually make purchases from stores in a…
Saint Sass Raises $5 Million to Drive US Expansion and Enhance Product Range Berlin-based lingerie brand Saint Sass has recently made headlines by securing a significant $5 million investment. This…
Back-to-School Spend Projected to Hit $30.9B As the back-to-school season approaches, parents and students are gearing up for a busy shopping period. According to recent projections, back-to-school spending in the…
NRF: Back-to-School Shopping Kicked Off Early This Year The National Retail Federation (NRF) has reported an interesting trend this year – back-to-school shopping has started earlier than usual. Traditionally, back-to-school…
Back to School Shopping: How Retailers Can Capitalize on Increased Parental Spending As the back-to-school season approaches, retailers are gearing up for a surge in spending from parents preparing their…
Consumers Seek Value as Back-to-School Budgets Tighten As the back-to-school season approaches, families are gearing up for another round of shopping to prepare for the academic year. However, this year…