Brightcove Launches Global Personalised Video Platform
In a significant step for digital marketing and e-commerce, Brightcove has unveiled its latest initiative: the Brightcove Marketing Studio for Sales. This innovative platform aims to enable sales teams globally to produce personalised video content effectively and seamlessly. As businesses…
Avalara Unveils AI-Based Innovations for Tax Compliance
In the fast-paced world of e-commerce and digital transactions, staying compliant with tax regulations can feel like a complex web. To ease this burden, Avalara has recently introduced a suite of AI-driven innovations designed to streamline tax compliance processes. These…
UK businesses increasingly outsourcing cybersecurity
A recent survey conducted by Logpoint highlights a notable trend among UK businesses: the growing reliance on outsourcing cybersecurity functions. According to the European Cybersecurity Sector 2024 report, which surveyed 1,762 senior decision-makers and influencers, 52% of UK firms currently…
Brightcove Launches Global Personalised Video Platform
Brightcove, a leader in video technology, has made a significant advancement in digital marketing with its new platform, the Brightcove Marketing Studio for Sales. This platform empowers global sales teams to create personalised video content efficiently and on a large…
Mollie Expands its Payment Solutions to the Italian Market
In an exciting development for the e-commerce landscape, Dutch fintech company Mollie has announced its expansion into Italy. Known for its user-friendly payment solutions tailored for online transactions, Mollie aims to foster seamless e-commerce experiences for businesses in this key…
Enhance Cross-Channel Measurement with New IAB Guides on Goal Setting, Advanced Attribution, and Privacy Compliance
In the rapidly changing digital landscape, the way consumers interact with brands has transformed significantly. From social media to display ads, consumers engage across a multitude of platforms and devices, including mobile, desktop, tablet, and connected TV (CTV). This diverse…
Fun Black Friday fact: Big walking day for retail shoppers
As the holiday shopping season draws near, one fact stands out about Black Friday: it’s not just about great deals; it’s also a day filled with significant physical activity. According to a recent survey conducted by Kuru Footwear, Americans collectively…
Amazon Debuts Temu-Competing Shopping Site Haul
On November 14, 2024, Amazon launched its latest initiative, a mobile-only shopping site called Amazon Haul, designed to compete directly with the Chinese marketplace Temu. This new platform focuses on budget-friendly shopping, offering products priced at $20 or less. With…
Big Lots Launches New App to Enhance Customer Loyalty and E-Commerce Strategy
In an industry fraught with challenges, Big Lots is taking a bold step to improve its online presence and strengthen customer loyalty. Announced on November 8, the retailer is rolling out a new rewards-enabled app designed for both current and…
Mastercard’s New Biz360 Suite: A Game-Changer for Small and Midsize Businesses
Mastercard Inc. has made headlines this week with the announcement of its latest initiative aimed at small and midsize enterprises (SMEs). According to a recently released Mastercard Signals report, these businesses represent 90% of global enterprises and account for half…
