The Future of Commerce Marketing: Navigating a Frictionless Experience-Driven Strategy
In the fast-paced world of digital marketing, understanding and adapting to changing consumer behaviors is vital for success. As we approach the upcoming DMWF Europe conference on November 26-27, where I will be participating in a panel titled “A Frictionless…
Maximize conversions with Performance Max for ecommerce
Since its introduction in 2021, Performance Max (PMax) has fundamentally changed the landscape for ecommerce businesses navigating Google Ads. This innovative feature harnesses Google’s machine learning and artificial intelligence capabilities to optimize ad performance and simplify campaign management. However, as…
The Rise of E-Commerce: Over 100,000 Online Stores in the Netherlands
The digital marketplace in the Netherlands has witnessed explosive growth, with recent statistics revealing that the country now hosts over 100,000 online stores. This number represents an increase in entrepreneurs capitalizing on e-commerce as a primary channel for sales. The…
SOTI Forecasts Australian eCommerce Trends for 2025
SOTI’s latest research provides a comprehensive overview of the key trends shaping Australian eCommerce by 2025. With consumer demands evolving rapidly, retailers must adapt to expectations for swift service, stringent data protection, and greater supply chain transparency. One striking statistic…
Yahoo Study Reveals Digital Marketing Challenges in 2025
The digital marketing landscape is rapidly shifting, and recent insights from the Yahoo Singapore Digital Marketers Pulse study shed light on potential challenges marketers may face by 2025. Conducted in collaboration with Milieu Insight, the study surveyed over 180 marketing…
UK E-commerce Firms Underutilise Cloud ERP Systems, Study Finds
Research conducted by Forterro highlights a troubling trend among UK e-commerce firms: a significant percentage is not fully leveraging their cloud Enterprise Resource Planning (ERP) systems. Despite a strong adoption rate, the findings reveal that 64% of these firms see…
SOTI Forecasts Australian E-commerce Trends for 2025
As we look toward 2025, SOTI’s recent insights into the Australian e-commerce landscape reveal significant trends that are likely to shape the future of online shopping. Retailers are expected to face escalating demands for faster service, a pressing need to…
VeVe unveils Evolvables, revolutionising digital collectibles
The digital collectibles market is poised for transformation as VeVe introduces its innovative Evolvables model, set to launch on November 30. With this new approach, collectors can actively engage with their digital items, allowing them to evolve and change over…
VeVe unveils Evolvables, revolutionising digital collectibles
In an innovative leap for the collectibles market, VeVe has introduced Evolvables, a groundbreaking model set to transform how collectors interact with digital items. Scheduled for launch on November 30, this model allows users to breathe new life into their…
AI drives Black Friday strategies for UK marketers & shoppers
As Black Friday approaches, both marketers and shoppers in the UK are increasingly turning to artificial intelligence (AI) to optimize their strategies and shopping experiences. A recent report by digital experience platform provider Optimizely reveals that 54% of UK marketers…
