The Future of B2B eCommerce: Meeting the Demands of a New Generation of Buyers
In a rapidly changing marketplace, the pace of B2B eCommerce is projected to witness dramatic acceleration by 2025, according to a recent report from Forrester. The catalyst for this growth? A new wave of business buyers who prioritize diverse omnichannel…
Navigating the Landscape of Affiliate Networks in Germany
The world of affiliate marketing is both expansive and nuanced, particularly in Germany, where it plays a crucial role in e-commerce growth. With a market valued at approximately $1,099.62 million, Germany ranks as a significant player in the global affiliate…
Sean Cheyney Appointed Global Head of Retail Media
Vistar Media has made a significant move in the retail media landscape with the appointment of Sean Cheyney as the Global Head of Retail Media. This decision highlights the company’s commitment to advancing programmatic digital out-of-home (DOOH) advertising within the…
Amperity Named Leader in Snowflake's Marketing Stack Report
In an important development for the digital marketing landscape, Amperity has been named a leader in the Customer Data Platform (CDP) category in Snowflake’s latest Modern Marketing Data Stack report. This recognition represents a significant milestone, reflecting the growing emphasis…
APAC Firms Set to Increase AI Investment by Over 20% in 2024
As artificial intelligence (AI) continues to transform various sectors, a recent study reveals a marked shift in investment strategies among Asia Pacific (APAC) firms. According to the IDC Data and AI Pulse: Asia Pacific 2024 report, commissioned by SAS, nearly…
Amperity Named Leader in Snowflake's Marketing Stack Report
In a significant recognition of its capabilities, Amperity has been named a leader in the Customer Data Platform (CDP) category within Snowflake’s latest report. This report, titled “Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World…
Maximize Your Ad Budget: Five Essential Smart Bidding Strategies for Google Ads
In the highly competitive landscape of digital marketing, leveraging artificial intelligence (AI) is not just a choice — it’s a necessity. Nearly 90% of marketers already plan to boost their investments in AI tools this year, primarily to improve their…
Is Your Business Ready for the Changes Digital Marketing Brings in 2024 and Beyond?
As we approach 2024, businesses are confronted with an imperative: adapt to the rapid changes in digital marketing. The key to thriving in this environment lies in adopting a full-funnel marketing approach. This method ensures memorable customer experiences across various…
Subscription Sales Fails and How to Prevent Them in Your Business
As businesses increasingly explore subscription models, many face significant challenges that lead to failures in their subscription sales strategies. While the promise of steady, recurring revenue is enticing, the transition from traditional sales methods to a subscription framework can be…
Asia Pacific Sees AI Investment Surge to USD $45 Billion in 2024
The Asia Pacific region is poised to experience significant growth in artificial intelligence (AI) investments, with projections estimating an expenditure of USD $45 billion in 2024. This upward trend follows a new study conducted by IDC and SAS, which reveals…
