Consumer Spending Solid This Holiday Season
The holiday season of 2024 delivered encouraging news for retailers as consumer spending surged during the crucial shopping period. According to the Mastercard SpendingPulse report, which assesses both in-store and online retail sales, U.S. retail sales—excluding automotive—rose by a notable…
Consumers have limited patience when it comes to e-commerce snafus
In the fast-paced world of e-commerce, customer expectations grow increasingly stringent. A recent study by Applause highlights a critical aspect of consumer behavior: shoppers have a low tolerance for shopping cart mishaps. According to their findings, a staggering 63% of…
Transforming Martech Performance: Clevertouch Insight Leads the Charge
Marketing technology, or martech, is at a critical juncture. As the complexities of consumer behavior and technology continue to grow, marketers face the challenge of optimizing their martech performance to drive better results. In response to these challenges, Clevertouch Consulting…
The Impact of AI-Powered Background Removal on E-Commerce Success
In the world of e-commerce, product images are crucial. They serve as the first point of contact between the shopper and your brand, often making or breaking the purchase decision. Yet, maintaining high-quality images across a rapidly expanding product catalog…
Bluesky Adds Trending Topics, Exceeds 25 Million Users: What This Means for Digital Marketing
In a landscape dominated by social media giants, Bluesky has emerged as a noteworthy competitor. Recently, this up-and-coming platform surpassed 25 million users by implementing one key feature: trending topics. As digital marketers, understanding how this development affects user engagement…
Key E-Commerce Trends to Watch in 2024
As we approach 2024, e-commerce continues to evolve rapidly, influenced by technological advancements and shifting consumer behaviors. Businesses must stay informed about these trends to remain competitive and meet the ever-changing demands of their customers. Let’s explore some key trends…
### Custom Display Names and Cover Images: Threads' Latest Experiment
As social media continues to shape communication and branding strategies, platforms are looking for innovative ways to engage users. Threads, a relative newcomer in the social media landscape, is experimenting with custom display names and cover images for user profiles….
Creating Compelling Content For Better Digital Marketing Outcomes
With the ever-evolving landscape of digital marketing, understanding how to create compelling content is crucial for achieving better outcomes. You need to harness the power of storytelling, engage your audience with informative and entertaining material, and optimize your content for…
How to Develop a Link-Building Outreach Campaign That Delivers Results
Link-building outreach campaigns are a cornerstone of effective search engine optimization (SEO) strategies. They serve as a bridge between content creators and website owners, facilitating the acquisition of high-quality backlinks that can significantly enhance a website’s authority and visibility in…
How to Tap Into Niche Communities on Social Media for Better Engagement
In the vast landscape of social media, niche communities have emerged as powerful hubs for connection, discussion, and engagement. These communities are often defined by shared interests, passions, or demographics, allowing individuals to find like-minded people who resonate with their…
