The Future of B2B Influencer Marketing: Trends to Watch
In the realm of marketing, B2B influencer marketing has transformed from a niche concept to a vital strategy for brands aiming to reach targeted audiences. As we look ahead, several key trends are emerging, reshaping the ways in which businesses…
Current E-Commerce Trends and Challenges in Bosnia and Herzegovina: Insights from Industry Leaders
In a recent interview, Belma Agić, Executive Director, and Orhan Gazibegović, President of the eCommerce Association of Bosnia and Herzegovina, shed light on the evolving dynamics of e-commerce in the country. Their insights reflect both the growth potential and the…
Mirakl Partners with Mangopay: Revolutionizing Payment Solutions for Marketplaces
In the fast-paced world of e-commerce, the efficiency of payment processes can make or break a marketplace. Recognizing this critical need, Mirakl, a leader in business innovation solutions, has partnered with Mangopay to significantly enhance its Payout solution across Europe….
The Shift in Cross-Border E-Commerce: A Focus on Convenience and Customer Experience
In the world of cross-border e-commerce, the focus has shifted from the rapid delivery model to a more complex and nuanced approach that emphasizes convenience, cost-effectiveness, and an exceptional customer experience. This transformation is highlighted by insights shared by Thomas…
Navigating the evolving retail landscape: Meeting consumer expectations
Retailers today face significant challenges as they adapt to rapidly changing consumer expectations. In an era where seamless integration between online and offline shopping experiences has become a necessity, the demand for a smooth omnichannel approach is more pressing than…
# Snap’s Inbox Ads: A Double-Edged Sword for Snapchat
As social media platforms continually experiment with various advertising models, Snap Inc. has introduced the controversial Inbox Ads feature within Snapchat. While the intention behind these ads is to provide brands a direct channel to consumers, the risks associated with…
Helen of Troy Acquires Olive & June: A Strategic Move for E-Commerce Growth
In the ever-competitive landscape of e-commerce, strategic acquisitions can significantly influence a company’s market position. This is exemplified by Helen of Troy’s recent announcement to acquire Olive & June for $240 million. With this acquisition, Helen of Troy looks forward…
Cyber 5 Shopping Surge: What Retailers Need to Know
The buzz surrounding the Cyber 5 period this year is palpable, with new data from the National Retail Federation (NRF) and Proper Insights & Analytics revealing that U.S. consumers are set to shop in record numbers, both in-store and online….
### Where Each Major Social Media Platform Stands on External Links
In the fast-paced world of digital marketing, understanding how major social media platforms handle external links is vital for brands aiming to drive traffic and conversions. Each platform has distinct policies that can significantly impact your digital strategy. In this…
Instagram Tests New Placement of the DM Button in the Main UI
Instagram’s latest test of moving the Direct Messaging (DM) button within its main user interface opens up significant discussions on user interaction and engagement strategies for social media platforms. The DM feature, integral to Instagram’s communication ecosystem, is being shifted…
