Coca-Cola's AI Holiday Ads: A Controversial Take on Tradition
Coca-Cola’s recent foray into artificial intelligence for its holiday advertising has sparked significant conversation among marketers and consumers alike. The new AI-generated versions of the classic “Holidays Are Coming” campaign have been met with criticism, with some branding them as…
Navigating the Impact of AI on B2B Ecommerce: Opportunities Ahead
As businesses continue to navigate the complexities of the digital environment, the rise of Artificial Intelligence (AI) is proving to be a game-changer. The B2B ecommerce sector, in particular, is witnessing remarkable growth, with the global market expected to escalate…
Marks & Spencer Expands Services Contract with Diebold Nixdorf
Marks & Spencer (M&S), a cornerstone of the U.K. retail landscape, has renewed and broadened its existing services contract with Diebold Nixdorf. This strategic move expands support across M&S’s wide retail footprint, encompassing over 1,000 stores in both the U.K….
The Rise of Global E-Commerce Players in the Netherlands: Insights from the Latest Rankings
E-commerce has transformed the way consumers shop, making it essential for local and global players to adapt to ever-changing market demands. Recent rankings, such as the one published by German ECDB, reveal key insights into the e-commerce landscape in the…
## Gen Z Loves AI-Powered Service but Still Sees Need for Human Interaction
Over half of Gen Z consumers—60% to be precise—appreciate the speed and convenience of AI-powered customer service. Yet, they express a strong desire for human interaction, particularly when handling complex issues. This key insight comes from a Five9 survey that…
Creating an Outstanding Homepage: Lessons from the Best
For most online businesses, the homepage is more than just a web page; it is the digital storefront. It is where your brand first interacts with users and serves as the essential gateway to the rest of the site. Much…
Free Forethought Webinar Offers Invaluable Insight for Retail's Busiest Sale Season
As the holiday season approaches, retailers are gearing up for one of the most critical periods of the year: Black Friday and Cyber Weekend. This time of year is not just about discounts; it’s a test of a brand’s customer…
Why customer messaging is the gift of the holiday season for retailers
As the holiday season draws near, retailers are gearing up for one of the busiest times of the year. Black Friday, Cyber Monday, and the weeks leading up to Christmas present unique challenges and opportunities. Not only do shoppers flock…
European E-Commerce Overview: Latvia
Latvia, one of the Baltic states, has garnered attention for its expanding e-commerce market. Nestled between Estonia, Lithuania, and Russia with access to the Baltic Sea, Latvia may be small in size, but its e-commerce landscape is becoming increasingly significant….
AI Innovations Transforming JCPenney's Beauty Retail Experience
JCPenney has made significant strides in enhancing the digital shopping experience for its beauty customers through artificial intelligence (AI) and augmented reality (AR). The retailer’s partnership with the beauty tech platform Revieve in 2022 has proven to be a beneficial…
