TikTok Expands Generative AI Features: What Retailers Need to Know
As consumer behavior shifts and social media platforms evolve, TikTok’s recent enhancements in generative AI features present exciting opportunities for marketers and retailers. With its substantial user base, predominantly made up of younger generations, the platform is increasingly becoming a…
Meta's Strategic Shift: New Public Policy Team Aligned with Trump Administration
In a strategic pivot that many industry observers are watching closely, Meta, the parent company of Facebook and Instagram, has made significant additions to its public policy team. This move seeks to align the organization more closely with the Trump…
How to Align Social Media Marketing with Overall Business Goals
In today’s digital landscape, the significance of aligning social media marketing with overarching business goals cannot be overstated. As we navigate through an era where social media platforms have become essential tools for communication and engagement, we must recognize that…
Bluesky Adds Trending Topics, Exceeds 25 Million Users: What This Means for Digital Marketing
In a landscape dominated by social media giants, Bluesky has emerged as a noteworthy competitor. Recently, this up-and-coming platform surpassed 25 million users by implementing one key feature: trending topics. As digital marketers, understanding how this development affects user engagement…
Key E-Commerce Trends to Watch in 2024
As we approach 2024, e-commerce continues to evolve rapidly, influenced by technological advancements and shifting consumer behaviors. Businesses must stay informed about these trends to remain competitive and meet the ever-changing demands of their customers. Let’s explore some key trends…
### Custom Display Names and Cover Images: Threads' Latest Experiment
As social media continues to shape communication and branding strategies, platforms are looking for innovative ways to engage users. Threads, a relative newcomer in the social media landscape, is experimenting with custom display names and cover images for user profiles….
How to Tap Into Niche Communities on Social Media for Better Engagement
In the vast landscape of social media, niche communities have emerged as powerful hubs for connection, discussion, and engagement. These communities are often defined by shared interests, passions, or demographics, allowing individuals to find like-minded people who resonate with their…
How to Use Social Media Polls to Increase Audience Participation
In today’s digital landscape, social media polls have emerged as a powerful tool for engagement and interaction. They allow us to connect with our audience in a way that is both fun and informative. By posing questions that invite responses,…
The Future of Engagement: How Meta's AI Bots Could Transform Social Media
As we look ahead to the landscape of social media in 2024, one thing becomes increasingly clear: artificial intelligence is poised to reshape user experience in ways we have yet to fully understand. Meta, driven by its ambitious vision, is…
How to Build and Maintain Brand Voice Consistency Across Social Media
To effectively communicate our brand’s identity, we must first grasp the essence of our brand voice. This voice is not merely a collection of words; it embodies our values, personality, and the emotions we wish to evoke in our audience….
