Welch’s Welcomes Cees Talma as New CEO Welch’s, the renowned American company known for its grape juices and fruit snacks, has recently appointed Cees Talma as its new Chief Executive…
Consumer Goods
FMI Recommends “Reasonable Revisions” to Rules on Traceability and Front-of-Pack Labeling The Food Marketing Institute (FMI) has recently weighed in on the crucial topics of traceability and front-of-pack labeling, recommending…
Unilever’s Sketch Pro: Revolutionizing Brand Design with AI Unilever, a global consumer goods giant, is making waves in the marketing world with its latest innovation – Sketch Pro. Developed in…
The Rising Demand for Refrigerated Foods: Understanding Consumer Preferences In a world where convenience and health are becoming increasingly important to consumers, the demand for refrigerated foods is on the…
Dos Equis Connects To Music, Performance, Hispanic Culture
Dos Equis: Tapping into the Power of Music, Performance, and Hispanic Culture In the realm of marketing, understanding the cultural nuances and preferences of different demographic groups is crucial for…
Kimberly-Clark spins off tissue unit to focus on digital growth
Kimberly-Clark Spins Off Tissue Unit to Focus on Digital Growth Kimberly-Clark, a prominent player in the consumer goods industry, is making strategic moves to enhance its digital growth initiatives and…
German Temu customers saved 27% on purchases
German Temu Customers Save 27% on Purchases: How Temu is Revolutionizing E-Commerce in Europe Temu, the Chinese marketplace that has been making waves in Europe for the past two years,…
Germany’s online retail sector poised for 92.4 billion euro in 2025
Germany’s Online Retail Sector Set to Reach €92.4 Billion by 2025 The e-commerce landscape in Germany is on the brink of a monumental shift, with projections indicating that the online…
Consumers stocked up in April ahead of tariffs impact
Consumers Stocked Up in April Ahead of Tariffs Impact The recent threat of tariffs on a wide range of consumer goods has prompted a significant shift in consumer behavior. In…
Revolutionize Your Baking Game with Pillsbury Big Cookies Pillsbury has once again taken the baking world by storm with its latest offering – Pillsbury Big Cookies. This refrigerated bakery-style cookie…