CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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OnlineMetals.com grows as a metals and plastics marketplace

Twenty-six years ago, OnlineMetals.com started out of Seattle garage as a niche seller of raw materials like steel, brass and copper. It has built its reputation over the years as a supplier to both small artisans and large manufacturers. It…

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A judge rules a B2B marketplace can move its antitrust lawsuit forward

An ongoing antitrust suit by a B2B marketplace against two large national beverage distributors is moving forward. In March 2022, Provi, an online marketplace that connects buyers with sellers in the wholesale alcohol market, filed a complaint in the U.S….

How to grow ecommerce with a B2B content strategy

Charlotte Tomlinson Brand awareness, customer engagement, traffic, leads and sales can all be achieved through the production of high-quality content. But before the content is produced, planning and preparation needs to take place. That’s where a content strategy can help….

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Nissan Canada puts better digital commerce for vehicle buyers on a fast track

Nissan Canada, a subsidiary of vehicle maker Nissan Motor Co. Ltd., is driving toward a better ecommerce experience for consumers and dealers. This is the first step towards an entire end-to-end experience, allowing customers to buy anytime, anywhere. Nissan Canada…

Amazon’s site and Shopping app add Grubhub ordering options

Amazon.com will expand the scope of its work with the food delivery app Grubhub. That means adding a range of features for Amazon customers, the companies announced. The collaboration will make certain ordering operations available to all shoppers, with special…

Cold Cash Loses Value to Digital Dollars as Payments Industry Transforms

From biometric payment cards to digital wallets and Buy Now, Pay Later (BNPL) options, consumers are increasingly drawn to retailers that provide their preferred payment methods. The post Cold Cash Loses Value to Digital Dollars as Payments Industry Transforms appeared…

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German government backs ending customs exemption

Germany’s Ministry of Finance has expressed support for the abolition of the current customs exemption that benefits Asian marketplaces. AliExpress, Shein, Temu, and other platforms currently enjoy a tax exemption on import packages valued up to 150 euros.

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96% of Europeans shopped online in Q1

At least 95.8 percent of European consumers shopped online in the first quarter of this year. In the United Kingdom, that percentage was 93 percent. And in the Netherlanders, 96 percent of consumers shopped online.

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Research: one in three Germans shops on Temu

Marketplaces with origins in Asia have gained significant popularity in Germany over the past year. Recent research indicates that nine out of ten German consumers are familiar with these platforms, and 43 percent purchase items from them. Especially Temu is…

Eugene Mischenko: Pioneering E-Commerce with ECDMA and Celebrating Cynopsis Recognition

Eugene Mischenko, a name synonymous with innovation in e-commerce and digital marketing, has recently been honored as a Cynopsis Standout for the first quarter of 2024. This prestigious accolade is awarded to individuals who have made significant impacts in their…