Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your…
Exclusive: Flipkart’s talks to buy majority stake in Zepto falter; quick commerce startup opts for financial investors
The strategic sale discussions are unlikely to be revived. Quick commerce company Zepto is now in discussions for fresh funding at a likely $2.5 billion valuation. It has held talks with the likes of General Atlantic, ADIA, among others.
Exclusive: Flipkart’s talks to buy majority stake in Zepto falter; quick commerce startup opts for financial investors
The strategic sale discussions are unlikely to be revived. Quick commerce company Zepto is now in discussions for fresh funding at a likely $2.5 billion valuation. It has held talks with the likes of General Atlantic, ADIA, among others.
Key Takeaways & Statistics about Amazon E-commerce [Digital Commerce 360 Data]
Have you ever wondered about the sheer scale of Amazon’s influence on the global e-commerce landscape? Since its inception, Amazon has transformed into a behemoth that dominates online retail. But what makes Amazon so universally embraced by consumers worldwide, and…
Amazon to push cashierless shopping tech into more third-party stores, while backing off itself
The online retailer said about 140 stores use the system, known as “Just Walk Out,” which allows customers to scan an app to enter a store and leave with their items without paying at a register. Amazon will more than…
Amazon to push cashierless shopping tech into more third-party stores, while backing off itself
The online retailer said about 140 stores use the system, known as “Just Walk Out,” which allows customers to scan an app to enter a store and leave with their items without paying at a register. Amazon will more than…
AI-powered martech releases and news: April 18
Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The Washington Post. It gave the example of tech entrepreneur Vivek Wadwha asking WhatsApp’s new AI “who he was, then what…
‘Gift coupon, gold coins’: Myntra ordered to pay Rs 28,000 in damages to 2 Bengaluru customers
Bengaluru commission penalizes Myntra for unfair trade practices, compensates Roopini and Komal. Orders refunds, compensations, punitive damages, and interest. Violation of Consumer Protection Act, 2019 noted in fraudulent transactions and unauthorized cancellation.
‘Gift coupon, gold coins’: Myntra ordered to pay Rs 28,000 in damages to 2 Bengaluru customers
Bengaluru commission penalizes Myntra for unfair trade practices, compensates Roopini and Komal. Orders refunds, compensations, punitive damages, and interest. Violation of Consumer Protection Act, 2019 noted in fraudulent transactions and unauthorized cancellation.
Adtech’s approaches to greener marketing
Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers…
