CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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Kroger Chief People Officer Inducted as Fellow of National Academy of Human Resources

The Kroger Co. has made headlines with the induction of Tim Massa, the Senior Vice President and Chief People Officer, into the National Academy of Human Resources (NAHR) as a fellow. This prestigious recognition showcases his significant contributions to the…

Instacart 1st E-Grocery Platform to Introduce SNAP Eligibility Screener

Online grocery shopping has surged in popularity as consumers seek convenience and accessibility. However, many faces barriers when it comes to accessing nutritious food, particularly among economically disadvantaged populations. Instacart has taken a significant step to address these challenges by…

Maximizing E-Commerce Success: The Crucial Role of Conversion Rate Optimization

In the competitive landscape of e-commerce, success hinges not only on attracting visitors to your online store but also on converting that traffic into sales. This is where Conversion Rate Optimization (CRO) becomes a vital strategy. By fine-tuning the elements…

Indian Preference for Q-Commerce: A Shift in Shopping Behavior

In recent years, the retail landscape in India has witnessed significant changes as consumer shopping preferences evolve. A recent survey by Grant Thornton Bharat titled “Beyond the Basket: Understanding Consumer Preferences within Omni-Channel Setups” highlights a clear trend: while quick…

Ferns N Petals Reports Rs 24 Crore Loss Amid Revenue Growth: An Analysis

Ferns N Petals, a significant player in the online gifting sector, has reported a net loss of Rs 24.26 crore for the fiscal year 2024. This represents a remarkable improvement from the previous fiscal year, where losses stood at Rs…

Delhi Police Orders Instant Halt on Firecracker Sales by E-Commerce Platforms

In a decisive move to address the deteriorating air quality in Delhi, the Delhi Police have mandated an immediate cessation of firecracker sales through e-commerce platforms and social media. This directive aligns with a recent Supreme Court ruling that prohibits…

Online Platforms Changing Buying Patterns among Urban Consumers

The landscape of retail is experiencing rapid transformation, driven significantly by digital platforms that are altering how urban consumers approach purchasing. Kanaka Bhagwat, the head of eCommerce at NielsenIQ, emphasized this shift, noting a notable transition from “top-up to stock-up…

How Save A Lot Is Meeting Customers Where They Are

In the competitive landscape of the grocery industry, capturing and retaining customers is more than just selling products. It involves understanding consumer behavior, preferences, and changing shopping habits. Save A Lot, a discount grocery chain, is taking innovative steps to…

Oliver’s Market Now 100% Employee Owned

In a landmark move for employee participation and community engagement, Oliver’s Market, a beloved independent grocer in Sonoma County, California, has transitioned to 100% employee ownership. This significant change was finalized on October 31, marking the culmination of a gradual…

PLMA Recognizes Top Store Brand Products

The recent annual trade show organized by the Private Label Manufacturers Association (PLMA) in Chicago has put a spotlight on the evolving landscape of store-brand products. This year, significant recognition was awarded to several retailers showcasing innovation and quality within…