CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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Maximizing Conversion Rates: Strategies for E-Commerce Success

In the competitive landscape of e-commerce, achieving high conversion rates is essential for driving sales and fostering growth. Conversion rate optimization (CRO) is not just a buzzword; it is a critical process that can transform casual visitors into loyal customers….

UNFI’s Wholesale President Discusses New Business Strategy

In a rapidly changing retail landscape, United Natural Foods, Inc. (UNFI) is strategically repositioning itself to adapt and thrive. During the recent Grocery Impact event in Orlando, Louis Martin, UNFI’s President of Wholesale, shared insights about the company’s new three-year…

Kroger Exec Traces Her Path to Career Success

At the recent Grocery Impact event in Orlando, Mary Ellen Adcock, Senior Vice President of Operations at Kroger Co., shared her remarkable journey and unique leadership philosophy during a session titled “Leadership Differentiators at Kroger.” Accompanied by Gina Acosta, Progressive…

Thanksgiving Price Battles Heat Up

As the Thanksgiving holiday approaches, grocers are intensifying their price wars to capture consumer attention amidst ongoing economic concerns. With rising food costs on the mind of many shoppers, retailers are desperate to bolster sales while ensuring that holiday meals…

Kroger, Giant Co. and ADUSA Leaders Share How to Unlock Your Career Potential

The journey to career success often features critical insights from those who have navigated the path successfully. Last week in Orlando, Florida, three influential female leaders gathered at the Grocery Impact stage to share their wisdom during the Women’s Leadership…

BJ’s Promotes Scott Schmadeke to EVP, Chief Operations Officer

BJ’s Wholesale Club has made a significant leadership change by promoting Scott Schmadeke to the role of Executive Vice President and Chief Operations Officer, effective immediately. Schmadeke, who joined BJ’s in 2018 and previously held the position of Senior Vice…

Maximizing E-commerce Success Through Effective Conversion Rate Optimization Strategies

In the competitive world of e-commerce, every click counts. With countless online retailers vying for attention, businesses must prioritize conversion rate optimization (CRO) to transform visitors into loyal customers. In this article, we will explore effective CRO strategies that can…

Mars Makes Strategic Leadership Moves at Food & Nutrition Business

Mars Inc. recently announced key leadership changes within its Food & Nutrition division, appointing Dave Dusangh as Regional President for North America and Hans Bakker as Regional General Manager for Europe. These appointments, effective immediately, are intended to fuel the…

EXCLUSIVE: One-on-One With Lidl US CEO Joel Rampoldt

The grocery landscape in the United States has become increasingly competitive, with various retailers vying for the attention of cost-conscious consumers. Lidl US, a deep discounter with European roots, is rapidly expanding its footprint and market share. Recently, Lidl US…

Stew Leonard’s Customers Can Now Order Groceries on Uber Eats

In an exciting shift in the grocery delivery landscape, Stew Leonard’s, a beloved independent grocer in the northeastern U.S., has announced a partnership with Uber Eats. This collaboration allows Stew Leonard’s customers to enjoy home delivery of their favorite grocery…