When Google VPS Becomes the Next Frontier in Search Targeting Google’s unveiling of the visual positioning system (VPS) at its recent I/O conference has opened up a new realm of…
Retail Marketing
Digital MarketingRetail Marketing
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick
by Mik Smitt
by Mik Smitt
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick Segmentation in marketing has been a fundamental concept that has evolved over time, shaping how businesses understand and target…
Customer LoyaltyE-commerce CRORetail Marketing
How to keep holiday shoppers coming back in 2025
by Arman Kuyran
by Arman Kuyran
How to Keep Holiday Shoppers Coming Back in 2025 As we approach the holiday season in 2025, retailers are gearing up to capture the attention of shoppers amidst a competitive…
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