Ahead of Festive Season, Myntra Introduces Zero-Commission Model for Ethnicwear Brands
As the festive season approaches, Myntra, one of India’s leading e-commerce platforms, has made a strategic move by introducing a zero-commission model for select ethnicwear brands. This initiative is part of the Myntra Rising Stars programme and aims to support brands that are currently selling through their own Direct-to-Consumer (D2C) platforms or social commerce channels.
Under this new initiative, ethnicwear brands will receive comprehensive support from Myntra, including strategic account management, on a service-fee basis. This means that these brands can benefit from the expertise and resources of Myntra’s team without having to pay the traditional commission fees. By offering this zero-commission model, Myntra is not only empowering these brands but also fostering a more collaborative and mutually beneficial partnership.
In addition to the waiver of commission fees, brands participating in this initiative will also receive onboarding support to ensure a smooth transition onto the Myntra platform. This includes assistance with cataloguing, inventory management, and optimizing product listings to enhance visibility and discoverability. By streamlining the onboarding process, Myntra is making it easier for brands to tap into its vast customer base and maximize their online presence.
Furthermore, brands enrolled in the zero-commission model will benefit from quicker payment cycles, ensuring a steady cash flow to support their operations and growth initiatives. Timely payments are crucial for businesses, especially during peak seasons like the festive period, and Myntra’s commitment to expediting this process demonstrates its dedication to supporting its partners.
Another key advantage for brands participating in this initiative is access to Myntra’s M-Express delivery network. This network enables brands to leverage Myntra’s efficient logistics infrastructure to fulfill orders swiftly, with the capability to deliver products to customers within a day or two. By tapping into this expedited delivery service, brands can enhance the overall shopping experience for customers and build loyalty through prompt and reliable order fulfillment.
The introduction of the zero-commission model for ethnicwear brands underscores Myntra’s commitment to driving growth and innovation within the e-commerce ecosystem. By providing a platform that empowers brands to reach a wider audience, optimize their operations, and deliver exceptional customer experiences, Myntra is not only strengthening its position in the market but also fostering a thriving community of sellers and buyers.
In conclusion, Myntra’s initiative to offer a zero-commission model for select ethnicwear brands ahead of the festive season is a strategic move that benefits both brands and consumers. By providing essential support services, expedited payment cycles, and access to efficient delivery networks, Myntra is empowering brands to maximize their potential and capitalize on the opportunities presented by the booming e-commerce landscape.
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