Epicor Names Kerrie Jordan Chief Marketing Officer to Drive Growth
Epicor, a global leader in business software solutions, has recently announced the appointment of Kerrie Jordan as its Chief Marketing Officer. With this strategic move, Epicor aims to strengthen its global marketing efforts and propel growth within the manufacturing and supply chain sectors.
Kerrie Jordan brings with her a wealth of experience and expertise in marketing, particularly within the technology industry. Her proven track record in developing and executing successful marketing strategies makes her the ideal candidate to lead Epicor’s marketing initiatives.
As Chief Marketing Officer, Jordan will be responsible for overseeing all aspects of Epicor’s marketing activities, including brand management, lead generation, digital marketing, and customer engagement. Her primary focus will be on driving growth and increasing market share in key sectors such as manufacturing and supply chain.
One of the key objectives for Jordan will be to leverage data and analytics to better understand customer needs and market trends. By utilizing insights derived from data, Epicor will be able to tailor its marketing efforts more effectively, ultimately driving higher conversion rates and customer retention.
In addition to data-driven marketing strategies, Jordan will also be tasked with enhancing Epicor’s digital presence. In today’s increasingly digital world, having a strong online presence is essential for reaching and engaging with customers. By optimizing Epicor’s digital marketing channels, Jordan will be able to expand the company’s reach and drive more traffic to its products and services.
Furthermore, Jordan will work closely with the sales team to ensure alignment between marketing and sales efforts. By fostering collaboration between the two departments, Epicor will be able to create a more seamless customer journey, from initial engagement through to conversion and retention.
Overall, Epicor’s decision to appoint Kerrie Jordan as Chief Marketing Officer signals the company’s commitment to driving growth and staying ahead in the competitive business software market. With Jordan at the helm of the marketing team, Epicor is well-positioned to capitalize on new opportunities and expand its market presence in the manufacturing and supply chain sectors.
In conclusion, Kerrie Jordan’s appointment as Chief Marketing Officer is a strategic move by Epicor to elevate its marketing capabilities and accelerate growth in key sectors. With her leadership and expertise, Epicor is poised to strengthen its position as a global leader in business software solutions.
Epicor, Kerrie Jordan, Chief Marketing Officer, growth, manufacturing, supply chain.