At a time when pricing is critical for grocery retailers, Datasembly has unveiled three innovative market intelligence solutions: Competitive Promotional Intelligence, MAP Compliance, and a unique Digital Coupon system. According to Ben Reich, CEO and co-founder, transparency in data is often lacking in conventional systems, leading to missed opportunities and inefficiencies in retail execution. Datasembly’s new offerings are designed to provide retailers with the insights they need to optimize pricing, promotions, product availability, and distribution.

The Competitive Promotional Intelligence feature provides users with a detailed analysis of promotional activities, allowing them to compare changes over time across various parameters such as retailer, brand, and category. This tool is backed by over 12 billion weekly observations, ensuring that users have access to the most current data available.

Additionally, the MAP Compliance solution, developed in partnership with Opella North America, helps brands manage Minimum Advertised Price violations proactively. This tool empowers consumer-packaged goods (CPG) companies to prioritize local actions, leverage compliance rates, and influence retail strategies effectively.

The introduction of the Digital Coupon offering is particularly timely, as digital coupons are driving consumer engagement in the post-pandemic market. This solution provides essential details at the UPC level, assisting brands and retailers in launching informed coupon programs based on competitive insights.

With these new tools, Datasembly aims to empower grocery retailers to not only compete but thrive in an increasingly competitive environment. The integration of these insights positions them well to enhance customer engagement and drive sales growth.