Amazon.com will expand the scope of its work with the food delivery app Grubhub. That means adding a range of features for Amazon customers, the companies announced. The collaboration will make certain ordering operations available to all shoppers, with special incentives rolling out to Amazon Prime subscribers.
Most notably, the option to enter Grubhub orders will appear for users on the Amazon.com website. It will also show up in the Amazon Shopping app. Currently live in both contexts, ordering requires both an Amazon account and a Grubhub account, which need to be linked. The orders can then be executed within Amazon’s environments.
Amazon ranks No. 1 in the Top 1000, Digital Commerce 360’s ranking of the largest North American online retailers. It is also No. 3 in Digital Commerce 360’s Global Online Marketplaces Database, which ranks the 100 largest such marketplaces by third-party gross merchandise value (GMV).
Grubhub+ access for Amazon Prime members
In addition to basic ordering functionality, Amazon is promoting free Grubhub+ features for existing Amazon Prime subscribers. For Prime members, that will mean $0 delivery fees on orders worth more than $12, with other associated savings. Also, through June 2 Amazon is featuring a one-time $5 discount for a single order over $25.
Grubhub ordering in Amazon app | Image credit: Amazon.com
“Whether it’s saving money on your favorite takeout with Grubhub+, exclusive deals on Prime Day, prescription savings with RxPass, entertainment with Prime Video, or free shipping on more than 300 million items including tens of millions of products available with Same-Day or One-Day Delivery, Prime keeps getting better for members,” said Jamil Ghani, vice president of Amazon Prime in a released statement. “We know Prime members value savings on food delivery, so we are extending the $0 delivery fees and exclusive savings with Grubhub+ for Prime members, and now customers can enjoy easy access to Grubhub from the Amazon store and app.”
Amazon’s previous work with Grubhub
Amazon previously promoted a one-year trial offer to Prime members, resulting in a paid Grubhub+ membership after the year-long period concluded. Under the new terms, no additional paid account will be activated.
“We’re thrilled to build on our successful collaboration with Amazon and bring more convenience to Amazon customers by offering Grubhub’s network of hundreds of thousands of restaurants directly on Amazon.com and in the Amazon Shopping app,” said Howard Migdal, chief executive officer at Grubhub. “More consumers can now experience the exceptional value and service offered by Grubhub+, with Prime members enjoying $0 delivery fees on an ongoing basis.”
Beyond ordering and Grubhub+ access, Amazon and Grubhub have also collaborated on their “Tune In & Takeout” series, recommending food pairings and offers based on TV shows and movies available to view on Prime Video. Recently Grubhub also offered a Nuka-Blast Burger meal to make the premier of Prime Video’s “Fallout” TV series, based on the video game franchise of the same name.
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The post Amazon’s site and Shopping app add Grubhub ordering options appeared first on Digital Commerce 360.
