In a strategic move to cater to the needs of the growing student population, Associated Food Stores (AFS) has launched Campus Corner, a new 1,800-square-foot grocery store at Utah Tech University. This innovative grocery format marks a significant addition to the available amenities within the university’s newly constructed Campus View Suites building, addressing both convenience and accessibility for students.
The decision to develop Campus Corner comes against a backdrop of significant growth in on-campus housing that accommodates over 1,600 new students. AFS and university officials recognized the pressing need for easy access to food and other essentials for students who often juggle tight schedules and limited transportation options. By providing on-campus shopping alternatives, the university aims to enhance the overall student experience, allowing them to save time for studies and extracurricular activities.
Campus Corner features a diverse assortment of departments designed to meet the varied preferences of students. Shoppers can explore selections across grocery, frozen foods, dairy, produce, and bakery departments. Of particular note is the quick-serve restaurant, Brooks Stop, which has now expanded its offerings to include sushi, catering to fast-paced lifestyles while also promoting healthier eating habits.
In addition to its extensive product range, Campus Corner incorporates modern retail technology to streamline the shopping experience. Innovations such as electronic shelf labels, self-checkout stations, and sophisticated inventory management systems are designed to enhance operational efficiency. These technologies help ensure that students and other shoppers have a seamless experience, from locating items to completing their purchases quickly.
The project was in the works for approximately three years, with the final phases focused on the intricate design and construction of the grocery store. The grand opening was purposely aligned with the start of the fall semester, an ideal time to draw students’ attention and encourage foot traffic. To celebrate the launch, AFS organized several promotional activities, including giveaways of free hot dogs and over 1,200 Sweet P’s cookies, alongside discounts across many store items.
More than just a grocery store for students, Campus Corner is also open to the public, providing an accessible shopping option for the broader St. George community. This approach not only reinforces the community’s relationship with the university but also positions Campus Corner as a value-driven shopping destination for a diverse customer base wanting fresh and affordable options.
AFS operates under a cooperative model, serving nearly 450 retailers throughout the Intermountain West and is ranked No. 73 on Progressive Grocer’s 2024 list of the top food and consumables retailers in North America. This launch exemplifies AFS’s commitment to expanding its footprint in innovative retail formats while addressing local community needs.
In summary, Campus Corner stands as a prime example of how strategic planning and community engagement can lead to the successful launch of retail formats that cater to specific demographics. This grocery store not only fulfills the essential food needs of students living on campus but also integrates technology and community accessibility, redefining the grocery shopping experience in an academic setting.
Associated Food Stores is carving a niche in the marketplace by prioritizing customer needs, making grocery shopping convenient, efficient, and accessible. The new Campus Corner grocery store at Utah Tech University is a significant step in the right direction, ensuring that students have ready access to quality food options while enhancing their campus experience.
