The Path to Purchase Institute (P2PI) is excited to announce its flagship event, P2PI LIVE & Expo, taking place from November 12 to 14 at the Renaissance Convention Center Hotel in Schaumburg, Illinois. This conference will gather leading industry experts and top marketers from consumer packaged goods (CPG) brands and retailers to share valuable insights on thriving in today’s dynamic commerce marketing landscape.
Participants can expect a comprehensive agenda, packed with sessions tailored for various segments of commerce marketing. Educators and industry leaders will address pressing topics such as omni-commerce strategies, which will cover how marketers effectively engage shoppers across different stages of the purchase funnel. With the rise of digital shopping, understanding how to connect with customers in both online and in-store environments is essential.
A key focus will be on the evolving in-store experience. Attendees will explore the latest trends in point-of-purchase (P-O-P) displays and discover how brick-and-mortar retail is adapting in an increasingly digital world. These insights are crucial for brands and retailers looking to enhance the physical shopping experience and drive conversions.
The role of social media in commerce cannot be overlooked. Sessions will delve into influencer marketing, shoppable videos, and the rise of contextual commerce. Companies that leverage social platforms effectively can create grassroots connections with consumers, influencing their shopping decisions and enhancing brand loyalty. Given that a significant number of consumers turn to social media for product discovery, mastering this area is vital for any marketer.
Retail media is another critical topic on the agenda. As retail media networks evolve, brands and agency partners must navigate new challenges in this space. The conference will tackle how to adapt marketing strategies amidst these changes, ensuring that participants can develop campaigns that resonate with consumers while adhering to new guidelines and standards.
Artificial intelligence (AI) and emerging technologies also feature prominently. A session dedicated to data clean rooms will explain how companies can responsibly collect, analyze, and utilize consumer data to create personalized marketing experiences. As data privacy continues to be a significant concern, understanding how to utilize advanced technologies ethically is essential for brands.
What adds an exciting element to P2PI LIVE & Expo is the proprietary research from P2PI on consumer behavior and shopping trends. This vital data will enable marketers to make informed decisions and create strategies that align with actual consumer preferences and behaviors.
In addition to the educational aspects, the event will celebrate excellence in the industry. The 2024 OmniShopper Awards will recognize outstanding contributions to the field, including the coveted Executive of the Year honor. Such recognitions serve to inspire all attendees and highlight the importance of innovative thinking in commerce marketing.
Networking opportunities are plentiful at the P2PI LIVE & Expo. Participants can engage in one-on-one meetings through the P2PI CONNECT initiative, designed to foster connections between CPG brands and retail media networks, agencies, and innovative solution providers. Moreover, social activities, including networking breaks and happy hours, will allow professionals to engage in meaningful conversations, share ideas, and build lasting relationships.
As digital marketing, e-commerce, and conversion rate optimization continue to grow in importance, attending P2PI LIVE & Expo is a strategic choice for professionals looking to stay ahead in the field. The chance to connect with industry leaders and gain firsthand knowledge from informative sessions provides an opportunity that can result in actionable insights and enhanced marketing tactics post-conference.
Don’t miss the chance to be part of this leading conference. Register to attend and take the first step towards enhancing your marketing strategies at P2PI LIVE & Expo in November.