Birdzi Redefines Responsive Shopper Engagement
In a time of heightened consumer expectations, Birdzi has launched VISPER Live, an innovative solution aimed at transforming shopper engagement in the grocery sector. Building upon the success of its original VISPER tool, VISPER Live is tailored to meet the growing demand for personalized retail experiences. As highlighted by McKinsey & Company, 76% of consumers feel frustrated when brands fail to deliver personalized interactions.
This AI-powered platform enables grocers to cultivate ongoing connections with diverse customer segments through tailored offers. Unlike its predecessor, which typically ran campaigns for two weeks targeting a single audience, VISPER Live operates continuously. This dynamic approach allows grocers to create and engage multiple, finely-tuned campaigns weekly.
Key features of VISPER Live include custom audience engagement which allows retailers to connect uniquely with their customers, and intelligently responsive campaigns that leverage comprehensive data like historical purchasing patterns and proprietary metrics. The result is a highly individualized shopping experience where personalized offers appear seamlessly in both mobile and desktop formats.
Strack & Van Til, an early adopter of VISPER Live, experienced remarkable outcomes within just three months of implementation. The Indiana-based grocer reported a 54% increase in customer retention and an exceptional email campaign open rate of 66.7%. Michael Tyson, the company’s Chief Marketing Officer, emphasized the importance of this personalized outreach in enhancing customer loyalty and increasing spending.
Birdzi’s commitment to reimagining the modern grocery experience resonates in its mission to make shopping “Smart, Personal, and Seamless.” With plans to continue refining its offerings, Birdzi is setting a new standard for how retailers interact with customers. Other prominent retailers utilizing Birdzi’s technology include Harps Food Stores and Coborn’s, illustrating the broad applicability and effectiveness of VISPER Live across the grocery landscape.
In conclusion, as consumer appetite for personalized experiences grows, the adoption of advanced engagement tools like VISPER Live may well become essential for grocers aiming to enhance customer loyalty and drive sales.
