CoolerX, formerly known as Cooler Screens, has introduced an innovative self-service platform that revolutionizes retail media. This platform empowers retailers to manage their in-store media and merchandising campaigns directly, leveraging CoolerX’s cutting-edge AI technology and real-time data.

According to Artem Lavrinovich, the Chief Data and Product Officer at CoolerX, “Our One Store One Platform self-service solution is designed to equip retailers with the tools and insights they need to succeed in today’s competitive landscape.” This sentiment encapsulates the essence of the new platform, which is crafted to enhance the operational capabilities of retailers.

The platform allows retailers to control their media strategies, offering them the flexibility to adapt to market needs swiftly. With CoolerX’s proprietary AI capabilities, retailers can boost conversion rates and improve campaign performance. The integration of analytics, machine learning, and CoolerX’s Intent Engine helps businesses understand consumer intent by analyzing various data sources, including shopping behavior and contextual signals.

Furthermore, the Dynamic Content Engine personalizes marketing efforts by delivering targeted content that resonates with individual shoppers. This capability not only enhances customer experiences but also bolsters loyalty and drives sales growth.

CoolerX’s partnerships with major retailers like Kroger, Walgreens, and Giant Eagle’s GetGo convenience stores underscore the platform’s potential in transforming retail media strategies. As the retail environment continues to evolve, adopting such innovative solutions becomes imperative for retailers aiming to thrive in a challenging marketplace.