Jonathan Reeve of Eagle Eye believes that artificial intelligence (AI) is transforming the landscape of business strategy and customer personalization. Companies are leveraging AI to create tailored experiences, boosting engagement and loyalty. AI tools analyze consumer data to find patterns, helping businesses make informed decisions.

Jonathan highlights that AI is not just a buzzword but a powerful tool reshaping how companies interact with customers. From personalized email campaigns to predictive analytics, AI helps brands reach the right audience at the right time.

Reeve also emphasizes the importance of having an AI Appreciation Day. Such an initiative would bring attention to the practical benefits of AI and encourage businesses to explore its full potential. This day could serve as an opportunity for companies to share their successes and learn from others.

In conclusion, AI is making a significant impact on both business strategy and personalisation. Recognizing this through an AI Appreciation Day could help businesses stay ahead in the competitive world of digital marketing and e-commerce.