Midwest grocer Fareway Stores Inc. recently celebrated the grand opening of its newly relocated store in Spirit Lake, Iowa, affirming its commitment to energy efficiency and community service. This 21,000-square-foot store is strategically placed at 2330 175th Street, providing an upgraded shopping experience for local residents.
The new Fareway store features a modern design, characterized by an efficient layout and contemporary displays that enhance the overall shopping experience. One of the standout features of this new location is the roof-mounted solar array, which is anticipated to produce more energy than the store consumes. The solar system is expected to generate around 35% of the store’s total annual electricity usage, with any excess power sold back to the utility company. This initiative not only supports sustainability efforts but also positions Fareway as a socially responsible retailer in the community.
In addition to its green energy strategy, the Spirit Lake Fareway offers a robust selection of services designed to meet the needs of today’s consumers. The store boasts a full-service butcher counter, farm-fresh produce, and prides itself on delivering what it describes as “the highest level of customer service.” This dedication to customer satisfaction includes convenience features such as to-your-car carryout, FastLanes for self-service checkout, and seamless online shopping with curbside pickup options.
“The Spirit Lake Fareway has served the community with the best in customer service and quality since 1985. We are excited to reinvest in the community and provide a new store location with a modern design to enhance the experience for area residents,” said Reynolds W. Cramer, CEO of Fareway. His sentiments were echoed by City Administrator Gregg Owens, who emphasized the store’s importance as a long-standing partner in the community. “The opening of the new store is a great way to usher in the holiday season!” Owens remarked, highlighting Fareway’s commitment to quality and community engagement over four decades.
To celebrate the grand opening, Fareway is offering customers a $5 discount on their first online order at this location with the coupon code SPIRITFIVE, valid through December 14. Such promotions not only encourage community participation but also enhance customer loyalty in an increasingly competitive retail environment.
Fareway Stores Inc. is a family-owned business that employs over 13,000 people across 140 stores in several states, including Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, and South Dakota. The company has recently been recognized for its growth and excellence in service, ranking No. 87 on Progressive Grocer’s 2024 list of the top food retailers in North America and earning recognition as a Top Regional Grocer.
In conclusion, the opening of the new Fareway store in Spirit Lake marks a significant milestone not only for the company but also for the community it serves. With its focus on sustainability, modern retail practices, and exemplary customer service, Fareway continues to set a standard for independent grocers in the region. As more retailers adopt similar practices, the landscape of grocery shopping will likely shift, leading to increased emphasis on community partnership, environmental stewardship, and innovative customer service solutions.