Fareway Stores Inc. is making headlines with the recent opening of its new grocery store in Story City, Iowa, a significant move aimed at revitalizing the local community. This 10,800-square-foot facility, located at the intersection of Broad Street and Factory Outlet Drive, officially opened its doors following a much-anticipated ribbon-cutting ceremony. With this new store, Fareway addresses the urgent need for access to quality food following the closure of the community’s only grocery store in August 2021.
Reynolds W. Cramer, CEO of Fareway, emphasized the importance of local grocers in supporting community needs. “Communities depend on a local grocer to offer high-quality products and unmatched service,” he stated, reaffirming Fareway’s commitment to serve not just Story City, but its surrounding areas as well. The dedication of Fareway to community engagement is evident, as Cramer acknowledged the essential support from city officials and economic development teams that made this store opening possible.
The response from the community suggests a deep-rooted desire for access to fresh food. Mayor Mike Jensen noted that throughout the development process, residents were eager for news about Fareway’s debut. “Before the groundbreaking, I met people who asked, ‘When is Fareway coming?’” Jensen recalled, reflecting on the excitement surrounding the new store’s arrival. This enthusiasm signals a hopeful shift for local residents previously left without convenient access to grocery shopping.
Fareway’s offering at this new location is extensive and highlights a focus on quality and variety. Shoppers will find fresh-cut produce, healthy products, and locally sourced items, tailored to meet the tastes and preferences of the community. Additionally, the store includes an impressive selection of craft beer, fine wines, and premium spirits. For meat enthusiasts, a full-service butcher counter will provide fresh cuts, while those with a sweet tooth can enjoy baked goods from the made-fresh-daily bakery.
In today’s digital age, Fareway also recognizes the importance of providing convenience through technology. The new Story City store offers online ordering with curbside pickup at Shop.Fareway.com. To further encourage patronage, the store has introduced a promotional offer: customers can save $5 on their first online order with the coupon code SCFIVE, valid until December 12, 2024.
Tyler Fredrickson, president of Story City Economic Development, recognized the significance of Fareway’s investment in the community. “The opening of the Fareway store is a monumental day for Story City,” he said. “It reflects a collective effort and dedication from numerous local organizations and government bodies to bring this vision to life.” This collaboration demonstrates how retail can unite various sectors within a community, contributing not only to the local economy but also to the overall atmosphere of cooperation and support.
Managing the new store are Grocery Manager Ben Brown and Market Manager Chris Germann, who will oversee operations and ensure a high level of service to customers. With operational hours from 8:00 a.m. to 9:00 p.m., the store aims to be a reliable resource for residents throughout their busy days.
Fareway Stores Inc., a family-owned business, has a robust presence in the region. With over 140 stores across states such as Iowa, Illinois, and South Dakota, the company employs more than 13,000 associates. Their ranking as No. 87 on Progressive Grocer’s 2024 list of the top food and consumables retailers in North America demonstrates their standing in the industry. The store’s opening in Story City underlines the brand’s continual growth and commitment to community support.
In summary, Fareway’s new store in Story City is more than just a grocery location; it’s a beacon of hope and renewal for residents craving access to fresh food and local products. This opening represents a pivotal moment for the community and is expected to strengthen both economic and social connections among residents. With quality offerings, a focus on community needs, and innovative online shopping options, Fareway sets a strong precedent in retail that could inspire similar efforts in other food deserts across the country.
