Lincoln Market is set to elevate its presence in New York City with the announcement of its largest store to date. The independent grocer has secured a 20-year lease for a substantial 35,809-square-foot space at River Place, positioned in the bustling Hell’s Kitchen neighborhood at 660 West 42nd Street. As one of the largest street-level grocery establishments in Manhattan, this location is anticipated to open its doors in late 2025.
The Lincoln Market team expressed enthusiasm for this new endeavor, stating, “We’re excited to bring our high-quality products to another NYC neighborhood.” This sentiment reflects the chain’s strategy of expanding its footprint while catering to the diverse needs of urban residents. With a robust variety of both organic and conventional items, the new store aims to serve not only the immediate community of River Place but also the surrounding areas.
Currently, Lincoln Market operates eight locations, including the recently launched store in Greenwich Village, alongside others situated in Brooklyn, Queens, and Harlem. The chain’s rapid expansion is indicative of a larger trend in urban grocery retail, where independent grocers capitalize on local demand for fresh, quality products while competing against larger supermarket chains.
Katz & Associates’ Scott Sher played a pivotal role in brokering the lease for Lincoln Market. As managing director at the firm, he noted, “Working with Lincoln Market and helping them grow is exciting. It’s great to see the deal for this new, larger-format store in a great location come to fruition.” Sher’s involvement marks his fourth lease negotiation for the grocer, highlighting the strong partnership between Lincoln Market and Katz & Associates.
Lincoln Market’s ambition does not stop with the new River Place location. The chain is actively scouting for additional sites in the New York Metro area, specifically looking for spaces ranging from 15,000 square feet to over 50,000 square feet in both Manhattan and outer boroughs, as well as areas in Bergen County, New Jersey. This targeted expansion strategy indicates a deliberate approach to capturing market share in highly populated regions while addressing the grocery needs of urban dwellers.
The chain is part of the Port Washington, N.Y.-based Associated Supermarket Group (ASG). Founded on the principles of providing quality products and fostering community relationships, Lincoln Market has strategically positioned itself as a go-to resource for grocery shopping in thriving neighborhoods.
An essential aspect of Lincoln Market’s success can be attributed to its thoughtful merchandising approach. The combination of organic produce alongside conventional items caters to a diverse customer base, from health-conscious individuals to families seeking everyday essentials. This strategic mix not only appeals to varying preferences but also positions the brand to adapt to shifting customer demands in a competitive landscape.
While the grocery sector faces challenges such as rising costs and inflation, Lincoln Market’s commitment to maintaining high standards in product quality can serve as a differentiator in the market. Furthermore, as consumer shopping habits evolve, the chain’s emphasis on local sourcing and community engagement aligns well with current trends favoring sustainability and social responsibility.
Lincoln Market’s expansion and the upcoming River Place location highlight the resilience of independent grocers amid a competitive market landscape dominated by large chains and online retailers. With careful planning and an understanding of consumer needs, Lincoln Market is not only poised for growth but is also redefining the grocery shopping experience in Manhattan.
As the opening date approaches, residents can look forward to a convenient, spacious shopping environment that prioritizes quality and variety. The Lincoln Market team’s commitment to serving the community reinforces the notion that local businesses can thrive by focusing on customer relationships and exceptional service.
In summary, Lincoln Market’s expansion in New York City exemplifies the growing trend of independent grocers carving out significant niches in urban markets. With a focus on quality products, strategic location selection, and customer engagement, Lincoln Market stands ready to become a cornerstone of grocery shopping in Hell’s Kitchen and beyond.