PhonePe’s Pincode exits non-food categories in ecommerce business rejig

by Issac Newman May 1, 2024

written by Issac Newman May 1, 2024

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PhonePe is restructuring its ONDC strategy by exiting several non-food categories. The Walmart-owned company unveiled its ecommerce venture Pincode on ONDC in 2023 offering grocery, food delivery, medicines, fashion and electronics among other categories on the network.

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